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LG Electronics Showcases All Products Including TVs, G6, and Notebooks in One Place at 'World IT Show 2017'
LG Signature OLED TV W
Super Ultra HD TV with Nanocell Technology AppliedStrategic Smartphone LG G6, etc.
LG Electronics participated in the World IT Show 2017, the nation's largest IT exhibition held at COEX in Samseong-dong starting on the 24th, showcasing a wide range of strategic products. The company displayed the LG Signature OLED TV W, Super Ultra HD TV with nanocell technology applied, and strategic smartphone LG G6.
The LG Signature OLED TV W received the Presidential Award at the 24th Korea Multimedia Technology Awards ceremony held at the venue on the morning of the 24th. LG Electronics HE Business Division Head Vice President Kwon Bong-seok attended the awards ceremony. This product is a TV with a wallpaper design that becomes one with the wall. At installation, the thickness is 4mm (based on 65-inch model). It implements minimalist design by excluding elements other than the display.
To complete the wallpaper design, LG Electronics separated all components and speakers except the screen into a separate 'Innovation Stage'. The Innovation Stage features a 4.2-channel speaker system including 4 general speakers and 2 subwoofers.
This product supports Dolby ATMOS, an advanced spatial audio system from U.S. company Dolby. Dolby ATMOS creates vivid spatial audio where sound appears to come from in front, behind, or above the user depending on the movement or position of objects on screen. For example, when an airplane flies over the protagonist's head, the sound is heard from above the viewer's head, providing a more three-dimensional and realistic sense of space.
LG Electronics exhibited premium TVs including 'Ultra OLED TV' and 'Super Ultra HD TV'. The LG Ultra OLED TV emits light on its own without a backlight, achieving natural color quality and clear blacks. Additionally, OLED technology has no light leakage, so viewers see no color distortion from any viewing angle.
The Super Ultra HD TV equipped with nanocell technology is the top-tier LCD TV lineup that enhances color accuracy and color reproduction. It is a technology that utilizes molecular structures approximately 1 nanometer (nm) in size. Ultra-fine molecules precisely adjust color wavelengths to express more accurate colors.
The OLED wallpaper signage displays a design that becomes one with the wall upon installation, enabling sophisticated presentations of a different dimension. The OLED open frame signage can have curvature applied customized for various installation sites. For example, curvature can be adjusted so the product does not lift even on slightly curved stadium walls.
OLED signage has no backlight, making it thinner than conventional LCD and allowing production of curved shaped structures. In particular, unlike LCD, it has no light leakage and delivers accurate colors without distortion from any viewing angle, making it suitable for signage production.
LG Electronics also exhibited the Ultra Stretch, an LCD signage with excellent space utilization. This product features an 86-inch 58:9 aspect ratio and 88-inch 32:9 aspect ratio, allowing extended use in horizontal or vertical directions. It is suitable for places requiring display of large amounts of information at once, such as signage in airports, subways, banks, and digital advertising displays in retail stores.
LG Electronics showcased various monitor lineups including the 34-inch 'LG Ultra Wide Gaming Monitor (model: 34UC89G)' with 21:9 aspect ratio and the 32-inch 'LG 4K HDR Monitor (model: 32UD99)'. LG Electronics' 21:9 aspect ratio monitors have maintained the number one sales position for four consecutive years since 2013.
In addition, the notebook 'Gram All Day' offering up to 24 hours of use on a single charge, portable speakers combining portability and design, the portable photo printer 'Pocket Photo' capable of printing photos taken on smartphones, the 'Tone Plus Studio' featuring four external speakers and vibration function, and the completely wireless earphone type 'Tone Plus Free' and other strategic IT products are on display.
LG Electronics also set up an experience zone where visitors can directly experience the strategic smartphone 'LG G6'. The LG G6 has received favorable reviews for its differentiated advantages including ▲18:9 aspect ratio 5.7-inch 'FullVision Display' ▲more advanced 'front and rear wide-angle cameras' with high pixel density even for wide landscapes ▲new 'Hi-Fi Quad DAC' ▲sleek design with no camera bump.
In particular, the 'LG G6' is attracting attention for its outstanding durability sufficient for military operations and excellent quality including battery safety that has undergone verification much more rigorous than international standards. It passed a total of 14 U.S. Department of Defense approved tests including drops, high and low temperatures, humidity, thermal shock, and salt spray, obtaining the military standard specification 'MIL-STD 810G'.
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