Screening of Queen Elizabeth II

LG Electronics’ SIGNATURE OLED TV W shone at the birthday celebration of Queen Elizabeth II (Elizabeth Alexandra Mary) of the United Kingdom.

LG Electronics installed four LG OLED TVs, including two 65-inch (163cm) LG SIGNATURE OLED TV Ws, at the Queen's Birthday Ball held at the Grand Hyatt Seoul Hotel on the 27th.

British Chambers of Commerce located around the world hold this event in their respective countries every year from late May to early June to celebrate Queen Elizabeth II's birthday. They conduct various activities, such as holding auctions and donating the proceeds to charities.

LG Electronics enabled approximately 400 people, including foreign ambassadors to Korea and domestic and international business leaders, to experience the unparalleled picture quality of the 'LG SIGNATURE OLED TV W' at a domestic event. The British Chamber of Commerce in Korea screened a video commemorating Queen Elizabeth II's birthday, a video on Sherlock Holmes—the theme of this year's event—an LG Signature OLED TV W commercial, a charity promotional video, and a sponsor promotional video through the LG SIGNATURE OLED TV W.

The LG SIGNATURE OLED TV W combines picture quality with a wallpaper design that looks like a single picture mounted on the wall, featuring a thickness of 4mm when installed (based on the 65W7K model). The 65-inch model won the "Best of the Best" award at CES 2017, the world's largest consumer electronics show, earlier this year. Its innovation is being recognized, having received top scores and perfect marks in performance evaluations from numerous evaluation agencies and influential media outlets.

Because each pixel of an OLED TV emits light, there is no light leakage, allowing it to display colors closest to natural hues among existing TVs. Additionally, colors are not distorted regardless of the viewing angle, making it ideal for event venues with many visitors.

Son Dae-gi, Head of HE Marketing FD at LG Electronics Korea Sales Headquarters, emphasized, “I consider it an honor to be able to showcase LG’s advanced technology at this meaningful event,” adding, “We will provide visitors with an unforgettable experience through picture quality on a whole new level.”