KT Introduces Battery Consumption Reduction with 'Battery Song'
Published2017.06.02 11:19Festival Held Across 30 Regions Nationwide Starting in Suwon
KT announced that its 'Battery Song,' which introduces the company's battery consumption reduction technology (C-DRX), recorded 350,000 views on social network services (SNS) including YouTube.
KT held the 'Battery Save Festival' across 30 regions nationwide over one month starting from late April to introduce its battery consumption reduction technology, which was the first in Korea to be applied to the nationwide network.
The 'Battery Save Festival' started in Suwon on April 22 and concluded in Jeonju on May 25, running for approximately one month. The festival was held across 30 regions nationwide including Seoul, Daejeon, Gwangju, Daegu, Busan, Incheon, and Wonju, with a total of 30,000 customers participating. Participants directly observed the difference in battery power consumption between devices with the 'battery consumption reduction technology' applied and those without, and also experienced comparing battery power consumption on their own smartphones.
In particular, the festival received enthusiastic responses from young customers on campuses at eight universities nationwide including Yonsei University, Korea University, Pusan National University, and Jeonbuk National University. A performance of the 'Battery Song,' a parody of singer Hong Jin-young's 'Love's Battery,' drew significant popularity from festival attendees. The 'Battery Song' introduces battery consumption reduction technology through melodies and lyrics familiar to customers, recording 210,000 views on YouTube and 140,000 views on Facebook, totaling 350,000 views and receiving positive responses on SNS.
In April, KT introduced 'battery consumption reduction technology (Connected mode Discontinuous Reception)' that can extend smartphone battery usage time by up to 45%. This technology does not physically increase the battery capacity of smartphones but maximizes battery usage time through optimization of the data transmission and reception cycle between the terminal and base station.
Hong Jae-sang, Executive Director of KT IMC, stated, "Through the 'Battery SAVE Festival' held across various regions nationwide, more customers were able to easily and enjoyably experience KT's 'battery consumption reduction technology,' which was the first in Korea to be applied to all LTE nationwide network terminals."
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