ASUS Partners with Webtoon Platform for Marketing to Boost E-sports
Published2017.06.07 10:29Prizes for an event starting in early June
ASUS has signed a marketing partnership agreement with The Whale Games, the operator of the webtoon platform Battle Comics.
Through this marketing partnership, ASUS is providing a practice PC system composed of its motherboards, graphics cards, gaming monitors, and Micron SSDs to 'Team Battle Comics,' a professional League of Legends (LOL) team operated by Battle Comics.
'Team Battle Comics' is a professional gaming team participating in the <League of Legends Challengers Korea>, which is the second-tier league in Korea. Since its founding this season, the team has gained a lot of popularity by showcasing unique strategies and gameplay.
Accordingly, ASUS plans to support Team Battle Comics with PC systems so that they can train in an optimal environment, aiming to increase awareness among e-sports fans and expand the base through this.
There are also plans to hold events for Battle Comics readers. Through the Summer Season Cheer event with ASUS and 'Team Battle Comics', which will run from early June, ASUS will provide various prizes such as graphics cards and gaming gear.
In addition, we plan to showcase a variety of content that readers can enjoy by producing brand webtoons based on e-sports and hosting illustration contests for amateur artists.
ASUS Korea Manager Lee Sang-hoon stated, “Given the clear correlation between the gaming market and PC hardware, marketing partnerships "ASUS's support for 'Team Battle Comics' through this will create tremendous synergy," they said, expressing expectations for the marketing activities.
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