Lenovo partners with World of Warcraft to target gaming PC market.
Published2017.06.16 10:50Lenovo Korea has partnered with Blizzard Entertainment's massively multiplayer online role-playing game (MMORPG) World of Warcraft to target the domestic gaming PC market. To celebrate the successful launch of its new gaming laptop brand, Lenovo Legion, Lenovo Korea is holding a joint promotion with World of Warcraft's latest expansion pack, "World of Warcraft: Legion."
The two companies plan to jointly run promotions and events related to Lenovo's "Legion" series through this collaboration. As part of this effort, Lenovo Korea hosted a "World of Warcraft: Legion" experience zone featuring the "Legion" series at the World of Warcraft Booty Bay Trading Post event held at the Lotte World Tower Lawn Plaza in Jamsil on Saturday, May 20th, which received a great response. Through this collaboration, Lenovo Korea plans to focus on strengthening its gaming PC competitiveness and strengthening customer-tailored marketing.
The Lenovo Legion series 'Y720' and 'Y520' have been consistently popular in the domestic market since their release. The upper model, 'Y720', is a premium gaming laptop equipped with Intel's latest Kaby Lake CPU, Core i7-7700HQ processor and NVIDIA GeForce GTX 1060 with GDDR5 6GB memory. It adopts a Full HD (1920x1080) IPS anti-glare display and implements magnificent sound with stereo speakers applying Dolby Atmos and JBL 3W woofer speaker. It also obtained NVIDIA VR READY certification, enabling virtual reality gaming, and supports an integrated Xbox One wireless receiver option.
The 'Legion Y520' boasts powerful gaming performance with Intel's 7th generation Core i7-7700HQ processor, GDDR5 4GB memory, and NVIDIA GeForce GTX1050Ti GPU. It provides the optimal gaming environment with a 15.6-inch Full HD (1920x1080) IPS display, Harman-certified 2W stereo speakers, a vibrant red backlit keyboard, and an efficient cooling system.
Meanwhile, 'Legion' is the sixth expansion pack for Blizzard's representative game 'World of Warcraft', and various new contents have been added, such as a new hero class: Demon Hunter, new content: Artifact Weapon, Order Hall, and a new player-versus-player combat honor system.
Kang Yong-nam, CEO of Lenovo Korea, said, “Through this collaboration, we hope to promote the excellence of Lenovo products to domestic gamers and improve brand awareness,” and “Lenovo will continue to introduce differentiated and innovative products and strive to reach out to customers.”
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Lenovo Korea Launches Gaming Laptop in Korea
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