Ranked 49th in the 2017 BrandZ Global Top 100 Brands
Strengthening the establishment of a premium brand image

Huawei ranked 49th with a brand value of $20.3 billion in the 'BrandZ Top 100 Most Valuable Global Brands 2017,' which reflects the brand power of global companies, entering the top 50 for the second consecutive year. BrandZ is jointly announced annually by WPP, the world's largest media communications group, and market research firm Kantar Millward Brown, and brand rankings are determined based on feedback from approximately 3 million consumers worldwide. Since first being named to the BrandZ Top 100 Brands in 2015, Huawei has consistently ranked in the top tier every year, driven by continuous product sales growth and active global marketing.



According to an analysis by BrandZ, consumer perception of Chinese brands as a whole is changing thanks to the strong performance of Chinese tech brands, led by Huawei. In particular, the significant growth of Huawei’s consumer business division in the European market contributed to the continuous rise in brand value rankings. According to the German market research firm GfK, Huawei smartphones held market shares of 15% in Northeastern Europe and 10% in Western Europe, while recording the top market share in some Northern European regions. In addition, based on the continued demand for its flagship models P9 and Mate 9, Huawei has secured a firm position in the mid-range and premium markets and is emerging as an even stronger global premium brand.

In addition, Huawei is building a global premium brand image through marketing, such as by recruiting world-renowned soccer player Lionel Messi as a brand ambassador and employing Hollywood actors Scarlett Johansson and Henry Cavill as advertising models for the P9. Furthermore, Huawei communicates with consumers around the world through various cultural channels, including conducting joint campaigns with fashion magazine Vogue and Milan Fashion Week.

Meanwhile, Huawei was the only Chinese company selected in the '2017 Most Valuable Brands' list published by the U.S. business magazine Forbes.