High-quality images achieved by minimizing inter-pixel interference

Samsung Electronics is stepping up its competitiveness in the image sensor business by launching the image sensor brand 'ISOCELL'.

Samsung Electronics participated in 'MWC Shanghai 2017' held in Shanghai, China on June 28, unveiled the 'ISOCELL' brand, and showcased four image sensor solutions.

'ISOCELL' is a technology that enables high-quality images with small pixels by minimizing interference between increasingly fine sensor pixels.

As image sensors are core components used in various devices such as smartphones and automotive cameras, and interest in their performance and quality is rising to the point where they influence product selection, the plan is to enable consumers to more easily recognize, trust, and choose Samsung Electronics' advanced image sensors through the 'ISOCELL' brand.

In addition, Samsung Electronics has subdivided its 'ISOCELL' image sensor product line into four categories—'Bright', 'Fast', 'Slim', and 'Dual'—to suit the diverse usage environments of users for whom taking photos has become a part of their daily lives.

ISOCELL 'Bright' enhances color reproduction to enable the capture of bright and clear photos in low-light environments. It is a product with minimized noise, and 'Fast' features an enhanced autofocus function that quickly and accurately focuses on moving objects even in dark places.

'Slim' features a minimum pixel size of 0.9 to 1 µm, making it suitable for small and slim devices, while 'Dual' is optimized for the trend of adopting dual cameras.

Heo Kuk, Senior Vice President of Strategy Marketing Team at Samsung Electronics System LSI Business Division, stated, "'ISOCELL' is a product that embodies Samsung Electronics' cutting-edge pixel technology," and added, "Through this state-of-the-art image sensor solution, it will provide outstanding image quality and a new user experience in various applications, including smartphones."