OLED TV W, just like watching a movie in a theater

LG Electronics' ultra-premium TV, the 'LG SIGNATURE OLED TV W,' conveyed the beautiful visual aesthetics of the movie 'Okja.'

Director Bong Joon-ho's new film 'Okja' was produced by the video streaming service Netflix. It is Netflix's first film to support the premium HDR standard 'Dolby Vision™' and the advanced surround sound system 'Dolby Atmos'. Netflix released 'Okja' simultaneously in 190 countries, including Korea, starting on the 29th.

LG Electronics installed the 'LG SIGNATURE OLED TV W' at the 'Okja' showcase held at the Westin Chosun Hotel on the 29th. The LG OLED TV released this year supports both 'Dolby Vision' and 'Dolby Atmos'.

'Dolby Vision' is an HDR method adopted by many Hollywood film production companies. When implementing HDR, it incorporates proprietary image quality information (metadata) to make dark areas darker and bright areas brighter. A key feature of Dolby Vision is that it enables more precise correction because it provides image quality information on a frame-by-frame basis.

'Dolby Atmos' makes it seem as if sound is coming from in front of, behind, or above the user, depending on the movement or position of objects on the screen. For example, when an airplane flies over the protagonist's head, the sound is made to be heard from above the viewer's head, providing a more three-dimensional and realistic sense of space.

The 'LG SIGNATURE OLED TV W' is less than 4mm thick when installed (based on the 65-inch model). It combines a wallpaper design that blends seamlessly with the wall with ultimate picture quality. Earlier this year, this product won the 'Best of the Best' award at 'CES 2017,' the world's largest consumer electronics show. Furthermore, it is being recognized for its innovation by receiving top scores in performance evaluations from numerous leading media outlets and evaluation organizations.

Son Dae-gi, Head of HE Marketing FD at LG Electronics Korea Sales Headquarters, emphasized, “The 'LG SIGNATURE OLED TV W,' equipped with perfect picture quality, Dolby Vision, and Dolby Atmos, will provide a completely immersive experience, just like watching a movie in a theater.”