Co-hosted with SAS Korea, with over 300 teams participating
Presentation of a task for analyzing personalized video content recommendations based on mobile behavior.

As part of its efforts to recruit professionals for the big data industry, LG Uplus is hosting the "15th SAS Analytics Championship," a competition open to college and graduate students nationwide. It is co-hosted with SAS Korea.

The SAS Analytics Championship is a big data analysis competition held annually by SAS Korea since 2002 to foster the next generation of data scientists in the big data era.

The theme of this competition, co-hosted by LG U+, is "Discovering Your Unknown Tastes - Personalized Video Content Recommendation Analysis Based on Mobile Behavior." The competition will propose a content recommendation model based on data provided by LG U+'s mobile IPTV platform, "U+ Video Portal."

For example, it analyzes age, gender, video viewing history, etc. using a recommendation algorithm and then evaluates the prediction rate of 'how accurately customized content is recommended to the customer.'

From May to the end of June, a total of 300 teams (500 people) applied, and the participating teams attended the opening ceremony and orientation held at the LG U+ Yongsan building on the afternoon of the 3rd, where they heard explanations about ▲the topic and judging guidelines ▲analysis data explanation ▲award details, etc.

LG U+ and SAS Korea will hold an awards ceremony at the end of September after expert review. LG U+ will award prizes to a total of seven teams, including the LG U+ Grand Prize winner (one team) and the Grand Prize winner (one team) with a cash prize of 5 million won and SAS regular training vouchers (valued at 3.6 million won). The winning team will also receive benefits such as SAS internships and bonus points when applying for new employees. Notably, LG U+ will exempt all seven winning teams from the document screening process and provide bonus points for hiring.

LG Uplus Big Data Center Managing Director Kang Ho-seok emphasized, “LG Uplus is creating related organizations and spurring the training of experts to foster the big data industry, which is the core of the 4th industrial revolution, and this competition is also part of that extension.” He added, “We will continue to focus on increasing customer value by utilizing the limitless amount of big data.”