Strengthening premium position in Europe, which accounted for 40% of LG OLED TV sales last year
Ranked #1 in consumer magazine evaluations in Europe, the US, Australia, and more

LG OLED TVs ranked first in performance evaluations conducted by leading non-profit consumer magazines in European countries including Spain, the Netherlands, Sweden, Belgium, and Portugal. These non-profit consumer magazines evaluate products by purchasing them directly from stores.

LG Electronics announced that its OLED TVs ranked first in the Spanish consumer magazine OCU Compra Maestra, Consumentenbond published by the Dutch consumer protection association, Rad&Ron in Sweden, TestAankoop in Belgium, and Deco Proteste in Portugal.

In addition, it ranked first in evaluations by American consumer magazines and Australia's Choice.

LG cited the following reasons for the positive reception of its OLED TVs: ▲a whole new level of picture quality based on self-emissive technology, ▲immersive sound utilizing Dolby's 'Dolby Atmos™' technology, ▲ease of use, and ▲intuitive smart TV features.

Unlike LCD TVs, OLED TVs do not require a backlight. Because each pixel emits light on its own, the picture quality is sharp. In addition, it can be manufactured thinly, making the interior stand out even more.

Nam Ho-joon, Senior Vice President and Head of LG Electronics’ HE Research Center, emphasized, “We will further strengthen our leadership in the premium TV market with the ‘LG OLED TV,’ which is receiving unrivaled acclaim.”