Maxim, A New Dimension of Analog / Mixed-Signal Integration for Mobile Devices and Connected Home Appliances

SUNNYVALE, CA — January 5 , 2012 — Maxim Integrated Products (NASDAQ: MXIM) today announced the TINI family of highly integrated SoCs and codecs for consumer electronics applications . TINI products, which provide a new level of functional integration, allow for extra space to implement differentiating features in smartphones , tablet PCs, smart TVs , and home monitoring cameras .

"Moore's Law has been the driving force behind innovation for the past half-century," said Vijay Ullal, General Manager of Maxim's Consumer Electronics and Automotive Solutions business unit. " However, as the semiconductor industry reaches the limits of transistor integration, design engineers must find space to add new capabilities to compact cases beyond the digital realm . Maxim is presenting strategic solutions to these challenges with its TINI SoC and codec portfolio ." TINI products use Maxim 's advanced process and packaging technologies to provide industry-leading analog / mixed-signal integration . "Therefore, users can create smarter products by continuously adding new features and performance, " he explained .

Premier Products in the TINI Portfolio

l   TINI​Power SoCs integrate all functional blocks required to provide power to applications and baseband processors, as well as core mixed-signal functions such as audio , battery management , and touchscreen control . These power SoCs enable system designers to reduce the analog footprint of mobile platforms by up to half .

l   TINI Remote Cam SoC (MAX64180) - A complete audio / video subsystem with built-in H.264 compression , an ^ARM® processor, and peripherals for home monitoring IP cameras . With an ultra-compact form factor enabled by integration, end users can install cameras almost anywhere .

l   TINI TV Cam SoC (MAX64180) - Provides a highly integrated solution for HD video cameras in smart TVs . With this integration, system designers can mount the video camera directly inside the TV bezel .

l   TINI Audio Codecs (MAX98089, MAX98095) – Combining various high-performance audio blocks with Maxim ’s proprietary ^FLEXSOUND® processor, these audio codecs enable designers to deliver the best audio performance while overcoming integration challenges in mobile devices .