Starting in September, partnering with about 10 Jonathan Adler stores in the U.S.

LG Electronics has partnered with renowned American artist Jonathan Adler for the premium marketing of its ultra-premium 'LG SIGNATURE'.

Jonathan Adler, a ceramic artist and renowned designer, operates the modern lifestyle brand store "Jonathan Adler." He is active as a top interior designer, having designed sets for famous TV series such as *Sex and the City* and *Wall & Grace*, as well as serving as a judge on the TV show *Top Design*.

LG Electronics held an 'LG SIGNATURE' experience event for interior and fashion editors at the Jonathan Adler showroom in New York. Starting this September, U.S. customers will be able to experience 'LG SIGNATURE' products at about 10 Jonathan Adler stores in New York, Chicago, San Francisco, Dallas, Atlanta, Miami, and other locations.

LG Electronics plans to showcase a new trend for premium customers at the Jonathan Adler store by displaying 'LG Signature' products, such as OLED TVs, washing machines, refrigerators, and humidifying air purifiers, alongside stylish interior accessories like furniture and lighting crafted by Jonathan Adler.

Jonathan Adler said, “As soon as I saw the ‘LG SIGNATURE’ products, which are a combination of style and innovation, I wanted to replace all the appliances in my house.”

Meanwhile, during the first half of last year, LG Signature operated experience zones not only in home appliance stores but also in major department stores in Manhattan, New York, frequented by premium customers, such as Madison Square Garden and Saks Fifth Avenue.