Samsung Electronics Partners with Chinese Distributor to Launch Inter Milan TV
Published2017.07.24 11:15Samsung Electronics is launching a TV bearing the name of Inter Milan, an Italian professional soccer club, in partnership with Suning (蘇寧), China's largest electronics distributor. Suning Group holds a 70% stake in Inter Milan.
Samsung Electronics held a 'Samsung Inter Milan TV Launch Show' at the Suning Huaihai store in Nanjing, China on the 22nd. At the event, players including Eder, Borja Valero, and Danilo D'Ambrosio attended to celebrate the launch of the 'Samsung Inter Milan TV,' with approximately 1,000 Inter Milan fans from China gathering to create a massive turnout.
The newly launched 'Inter Milan TV' targets the increasing number of Chinese soccer fans, with the Inter Milan logo applied to the remote control, screen bezel, and product packaging. The display features a curved UHD model available in two sizes: 55-inch and 65-inch, and will be sold at Suning stores nationwide starting August 14th. Additionally, the company will provide services such as Inter Milan soccer match replay viewing through PPTV, a Chinese online video streaming service.
On the 14th of this month, Samsung Electronics also named The Frame TV as 'Hua·Pi Yi Shu·Tian Si' for the Chinese market and held a launch event. Samsung Electronics is actively expanding its distribution channels by selling the product through Tmall, one of China's leading online shopping malls, and Hongxing Meikailong, China's largest furniture company.
Jeon Byung-jun, Senior Executive of Samsung Electronics' Visual Display Business Division, stated, "As Chinese interest in international professional soccer leagues continues to grow, we decided to collaborate with Suning, which owns world-class clubs such as Inter Milan," and added, "We expect the collaboration with Suning to make a significant contribution to increasing our market share in China's TV market."
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