The SimpleLink Wi-Fi CC3000 solution is easy to implement and uses proven Wi-Fi technology
Aiming to expand the “IoT (Internet of Things)”

TI Korea ( www.ti.com/ww/kr ) January 26, 2012 – TI, a leader in wireless connectivity for over 10 years, announced the SimpleLink™ family, the industry's most comprehensive and easy-to-use portfolio of wireless connectivity technologies for low-power, low-cost embedded applications. The SimpleLink family includes standalone wireless processors to support easy integration with any embedded system.

The new SimpleLink Wi-Fi® CC3000 is the flagship product of a new product family and is an easy-to-implement Wi-Fi solution that leads the challenge of expanding the global Internet of Things (IoT). Because the SimpleLink Wi-Fi CC3000 is a standalone 802.11 network processor, it is suitable for easily and quickly adding internet connectivity to all embedded applications. (For more information on SimpleLink Wi-Fi CC3000 and all SimpleLink products, please refer to http://ti.com/simplelink )

“As IoT increasingly becomes part of consumers’ lifestyles and business operations, we expect the number of Wi-Fi-enabled devices to expand to 2.6 billion in 2016,” said Filomena Berardi, a connectivity market analyst at IMS Research. “TI’s new SimpleLink Wi-Fi CC3000 solution will provide optimal integration to drive Wi-Fi expansion by leveraging mature Wi-Fi infrastructure. TI is well-positioned to provide Wi-Fi capabilities to low-power embedded devices and transition existing products into connected, interactive services.”

SimpleLink Wi-Fi CC3000: Provides ubiquitous Wi-Fi connectivity features equally to existing and new devices
The new SimpleLink Wi-Fi CC3000 leverages TI's more than 10 years of Wi-Fi experience to provide various advantages for the emerging 'IoT'. The functions and advantages are as follows.

Features and Advantages
Standalone 802.11 Network Processor
- Supports TCP, UDP, and IP on the chip
- Consumes 0.5% of resources compared to existing Wi-Fi with a 7KB Flash, 3KB RAM software footprint
- Standard software API  No networking “know-how” required when connecting applications to the Internet
 Does not require an operating system, so it can operate on all low-cost microcontrollers (MCUs).
 Can be integrated with new or existing embedded applications within a few hours
Standalone RF-Authentication Module  Can be easily added to a PCB without RF expertise
 Compliant with US, Canadian, and European RF standards (FCC, CE, ETSI)
Support for TI's FirstTimeConfig technology  Supports easy pairing for 802.11 access points without a display or user interface
A reliable and proven solution offering best-in-class coverage  Provides reliable coverage for entire residential, building, or other spaces
 Guaranteed proven Wi-Fi interoperability
A turnkey development kit based on TI's MSP430™ FRAM MCU, featuring backward compatibility with TI's MCU portfolio.  Supports rapid design commencement through TI E2E™ web support and online resources, including comprehensive porting guides and sample code.

Eran Sandhaus, General Manager of Emerging Connectivity Solutions at TI, said, “TI is connected “We are very pleased to announce the SimpleLink family, including the SimpleLink Wi-Fi CC3000, as a key example of TI’s efforts to accelerate new device trends and IoT innovation,” said a representative. “By providing Internet connectivity capabilities to consumer, home, and office devices every day, we deliver new value to customers and introduce better ways to control these devices and share information via the cloud. The SimpleLink Wi-Fi CC3000 solution offers developers a simple and cost-effective path to meet these opportunities by adding the best 802.11 Internet connectivity solution to their designs.”

SimpleLink Products: Responding to the Need for Easy Connectivity Integration
The new SimpleLink Wi-Fi CC3000 is the only product in the new SimpleLink family, providing a comprehensive range of technologies for various end applications and reaffirming TI's commitment to addressing technical challenges related to the design and certification of connected devices. SimpleLink products, which lack RF expertise, are backed by their built-in software stack and TI and third-party tools and support. The SimpleLink product family is as follows.

Technology SimpleLink Product Number Features
Wi-Fi SimpleLink Wi-Fi CC3000 *New Product! An easy-to-implement Wi-Fi solution leading the challenge of expanding global IoT.
ZigBee® SimpleLink ZigBee CC2530ZNP A simple, ready-made ZigBee solution that eliminates the need for designers to learn the entire complex ZigBee stack.
SimpleLink 6LoWPAN CC1180: A cost-effective, low-power, sub-1GHz RF network processor providing 6LoWPAN functionality with minimal development effort.
ANT™ SimpleLink ANT CC2570/71 Host MCU RF network processor running the easy-to-use and power-efficient ANT protocol while maintaining low memory requirements

Tools, supply timing, and prices
Samples of the SimpleLink Wi-Fi CC3000 module are currently available, and mass production is scheduled to begin. The SimpleLink Wi-Fi CC3000 FRAM evaluation module kit is currently available through authorized distributors for $199. (For detailed ordering information, please refer to http://ti.com/simplelink )
SimpleLink ZigBee CC2530ZNP, SimpleLink 6LoWPAN CC1180, and SimpleLink ANT CC2570/71 solutions are all currently available. Detailed information on ordering can be found on each product page.