Interest in built-in products is growing in Korea, China, and the United States.
Collaborating with furniture companies, construction companies, and famous chefs to spread kitchen culture.

LG Electronics presents a built-in exhibition hall.

LG Electronics officially opened its "SIGNATURE KITCHEN SUITE" showroom in Nonhyeon-dong, Seoul, on the 17th to expand its built-in business. The opening ceremony was attended by Song Dae-hyun, President and Head of the Home Appliance & Air Solutions Business Division; Choi Sang-kyu, President and Head of the Korean Sales Division; world-renowned architect Thom Mayne, who participated in the showroom design; and actress Kim Sung-ryung.

The "Signature Kitchen Suite" showroom, Korea's first ultra-premium built-in showroom, spans 1,918 square meters and spans five floors above ground and one basement level. It offers a variety of premium kitchen space packages, including the "Signature Kitchen Suite," and a space where customers can learn how to cook top-notch cuisine. LG Electronics expects more than 10,000 built-in customers to visit its showrooms annually.

Collaborating with world-renowned architect Tom Mayne to create a space where life becomes art.

LG Electronics joined hands with American architect Thom Mayne, winner of the Pritzker Architectural Prize, known as the "Nobel Prize of Architecture," to design the interior of its showroom with the theme of "a space where life becomes art."

Entering the "Signature Kitchen Suite" brand gallery on the first floor, a grand two-story space welcomes visitors with a magnificent sculpture, the Art Wall, and the "Cooking Cloud." The metal-clad Art Wall features authentic stainless steel finishes from the "Signature Kitchen Suite," creating a solid and majestic impression. The "Cooking Cloud," a sculpture symbolizing the steam generated by Tom Maine's cooking, fills the gallery space with soft lighting.

The most eye-catching piece in the gallery is the 'Signature Kitchen Suite X Tom Mayne Kitchen', where Tom Mayne reflects the inspiration he received from the 'Signature Kitchen Suite' in the kitchen design. Tom Main presented a full stainless steel kitchen space with all furniture finished in black stainless steel, befitting his 'Signature Kitchen Suite' product, which is finished in real stainless steel.


□ All-in-one kitchen culture experience space… From viewing a luxury kitchen space to experiencing cooking

The third floor of the showroom features luxury kitchen packages utilizing the "Signature Kitchen Suite." LG Electronics collaborated with Germany's high-end kitchen furniture brand Poggenpohl, the renowned Italian furniture brand Dada, and Hanssem's premium kitchen brand Kitchen Bach to showcase kitchens in three styles: △classic, traditional American style, △simple, modern European style, and △natural, Oriental style.

On the 5th floor of the showroom is the 'LG Hausys Premium Hall', which displays LG Electronics' home appliances and LG Hausys' eco-friendly interior materials. Architect Choi Si-young, who served as president of the Korean Institute of Interior Architects, presented an eco-friendly residential space that encompasses not only the kitchen but also the living room, bedroom, and garden.

On the first basement floor, the general built-in 'LG DIOS Built-in' home appliances and various kitchen furniture packages from 'Hanssem' were displayed together, broadening the range of customer choices.

Visitors can receive comprehensive services from design to construction, including space design using premium furniture and LG built-in appliances tailored to the size and structure of their kitchen from a professional designer.

LG Electronics has also created a dedicated space on the fourth floor of its showroom where customers can learn cooking directly from renowned chefs. Customers can learn from renowned chefs like Chef Jaehoon Lee in a kitchen equipped with the "Signature Kitchen Suite" and "LG Dios Built-in," and then enjoy the dishes they've created in a room on the same floor.