19 LG Electronics products receive global design recognition.
Published2017.08.21 14:55LG Electronics has been recognized for its design competitiveness by winning a total of 19 awards, including two silver awards, at the 'IDEA (International Design Excellence Awards) 2017', a world-renowned design award.
LG Electronics' airport cleaning robot and the V20 smartphone's GUI (Graphical User Interface) won Silver awards. Six products, including the LG Signature OLED TV W, smart refrigerator, PuriCare 360° air purifier, CordZero T9 cordless vacuum cleaner, V20 smartphone, and high-power audio, received Bronze awards, while 11 products, including the smart refrigerator UX, CordZero R9 robot vacuum cleaner, G6 smartphone, and Tone Plus Bluetooth headset, received Finalist awards.
The airport cleaning robot, which recently began pilot service at Incheon International Airport, incorporates the cleaning capabilities, autonomous driving, and obstacle avoidance technology of LG's home robot vacuum cleaners, while being optimized for the airport environment. Its database maps areas requiring cleaning, allowing it to autonomously find the most efficient route, even in the complex and vast airport, ensuring a thorough clean. Designed for public use, the robot's snowman-like shape emphasizes a friendly, approachable design. Its meticulous attention to detail in interacting with customers has earned it a strong following.
The V20 was recognized for its differentiated design competitiveness by winning silver, bronze, and main awards for its GUI, product, and packaging, respectively. Previously, the V20's GUI also won the Red Dot Design Award for Communication Design.
LG Electronics Design Center Director Noh Chang-ho emphasized, “This is recognition of the differentiated competitiveness of LG Electronics design, which focuses on the essence of the product and the user based on an understanding of the customer,” and “We will continue to lead the market by introducing products that can upgrade the lives of customers with the best design chosen by customers.”
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