Create works of art using signature products and exhibit them in the gallery.

LG Electronics announced that it will hold launch events for its 'LG Signature' in succession, starting with the United Arab Emirates (UAE) and Australia this month, followed by Russia in September and Italy in October.

LG Electronics plans to host events at cultural landmarks in each country, including galleries and performance halls, and showcase the "LG SIGNATURE Gallery," showcasing "LG SIGNATURE" products as "artworks." Local opinion leaders who have used "LG SIGNATURE" products will also personally share their insights on the products' innovation and design.

On the 22nd (local time), LG Electronics held an event to launch its "LG SIGNATURE" at the Dubai Opera, inviting approximately 250 guests, including key Middle Eastern business partners, media, and opinion leaders. The Dubai Opera is a representative cultural complex in the region, built in the shape of a "Dow," the symbol of the United Arab Emirates (UAE).

At the event that day, LG Electronics presented each product with a motif of natural elements that fit well with the value of 'LG Signature' products. The LG SIGNATURE OLED TV W, which expresses natural colors through self-illumination, is expressed as 'light', the LG SIGNATURE washing machine, which was inspired by the appearance of a calm moon floating on a lake, is expressed as 'moon', and the LG SIGNATURE air humidifier, which purifies the air through water like the feeling of refreshing air after rain, is expressed as 'rain'.

LG Electronics also exhibited approximately 30 photographs by Anthony Lamb, a renowned photographer known for his simple yet modern work, featuring LG SIGNATURE refrigerators, washing machines, air purifiers, and other products. Representative chefs, fashion designers, and TV announcers from the Middle East also appeared to share their firsthand experiences with LG SIGNATURE products.

LG Electronics plans to launch its ultra-premium "LG SIGNATURE" in approximately 10 countries, including India, Saudi Arabia, and Iran, in the second half of this year. The expansion is particularly focused on emerging markets like the Middle East and the CIS, bringing the total number of countries where "LG SIGNATURE" has been available to approximately 40 by the end of the year. Since its initial launch in Korea last March, LG Electronics has steadily expanded its presence to major markets such as the US, Germany, the UK, and France.

LG Electronics Global Marketing Division Vice President Na Young-bae emphasized, “We will continue to expand the number of countries where we are launching ‘LG SIGNATURE’ to inform consumers around the world of its differentiated, ultra-premium value.”