From premium smartwatches to professional GPS computers, exhibits and experiences await.

Garmin opened its first brand shop in Korea at the Dongdaemun Design Plaza (DDP), a complex cultural space.

Garmin's brand shop is part of a move to strengthen its presence in the Korean market, where interest in multisport smartwatches is high. Specifically, the strategy aims to expand its customer base beyond its existing sports enthusiast base to include the trend-conscious general public.

All products can be tried on and experienced firsthand. The interior design is simple yet welcoming, designed to ensure a comfortable experience for interested users. For cycling enthusiasts, a key customer base in Korea, a "Cycling Experience Zone" will be operated, where visitors can experience all of Garmin's cycling products, including the Edge speedometer, Radar, and Vector power meter, while riding.

Daniel Jenn, Country Manager of Garmin Korea, said, “We are delighted to be the only smartwatch brand to open a standalone brand shop in Korea. The DDP brand shop will be a space to spread Garmin’s brand philosophy to a diverse customer base and a unique place to experience a variety of the latest smartwatches.” He added, “Korea is a market with a high interest in multi-functional, premium multi-sport smartwatches, and customers have very high standards. We will continue to expand our investment in the Korean market to kill two birds with one stone: market expansion and increased customer satisfaction.”

Meanwhile, Garmin has been steadily expanding its investments to strengthen its presence in the Korean market. In March, we established Garmin Korea to strengthen support for Korean customers, and in August, we opened a shop-in-shop store in Starfield Goyang, a hot spot, to increase our customer contact points.