The race of microchips for safer, more eco-friendly, and more comfortable vehicles

On February 16, Microchip Korea announced the launch of its 2012 domestic automotive sector with three themes: Green, Comfortable, and Safe. Microchip is a company that has been widely used in the industrial sector for its microcontrollers under the brand name PIC.
In particular, microchips are highly trusted in industrial sectors where products are used for a considerable period, as the product lifecycle is typically 10 years. Since the automotive sector also typically has a lifespan exceeding 10 years, this company policy is more than sufficient to inspire confidence among professionals in related domestic fields.

This presentation covered three themes: eco-friendliness, convenience, and safety.
First, regarding eco-friendly solutions, high-temperature technology from microchips has garnered attention for its ability to reduce carbon dioxide emissions and increase engine output to achieve the effect of engine downsizing. It was stated that this high-temperature technology provides high-temperature-resistant ICs that can be used in applications such as fuel pumps, water pumps, engine cooling fans, turbochargers, dual clutches, sensors, and extruders, ensuring that vehicle performance is not degraded around the engine even when engine temperatures rise up to 150°C. It was mentioned that a structure called the "150°C Actuar Design" is implemented through a turbocharger, utilizing fuel pumps, water pumps, and engine cooling fins.

In addition, capacitive switches required for keyless entry and human-machine interfaces are further
We showcased an HMI that is more luxurious and comfortable through a demo.

He stated that the rear-view camera controller, which was emphasized once again at the end, is currently being legally mandated to be installed in all vehicles under the support of the U.S. government, and expressed the necessity and pride regarding Microchip's rear-view camera solution.