Increased sales due to picture quality and reasonable price

LG Electronics' OLED TVs are accelerating their popularization as monthly sales in Korea have surpassed 10,000 units for the first time.

It means that one LG OLED TV was sold every four minutes last month. This is double the rate compared to the beginning of the year. LG Electronics expects sales to continue increasing, rapidly expanding the market dominance of its OLED TVs.

The secret to the increase in sales lies in the recognition of its outstanding picture quality. This year, LG OLED TVs swept first place in performance evaluations conducted by non-profit consumer magazines in 11 developed markets, including the U.S., U.K., Germany, France, Italy, Spain, the Netherlands, Sweden, Belgium, Portugal, and Australia. Unlike LCD TVs, they emit light without a backlight, resulting in a high contrast ratio. Consequently, they display perfect black and deliver vivid images.

Consumers consider picture quality to be the most important factor when purchasing a TV. According to a consumer survey conducted by LG Electronics, over 40% of respondents cited picture quality as their top priority when buying a TV. This proportion is the highest among all purchasing considerations.

Reasonable pricing is also a factor in consumer satisfaction. LG Electronics has continuously developed technology to reduce costs, enabling more consumers to experience the picture quality of OLED TVs. The price of a 55-inch OLED TV has dropped to the mid-2 million won range, a level comparable to premium LCD TVs. In 2013, when LG Electronics first launched its OLED TV, the price was 15 million won.

Son Dae-gi, Head of LG Electronics Korea HE Marketing FD, emphasized, “We will expand sales so that more customers can appreciate the picture quality of 'LG OLED TVs,' and strengthen our dominance in the premium market to establish a solid profit structure.”