LG V30 experience spaces set up in mobile carrier stores, electronics retailers, etc.
Launching the 'Your Movie-like Daily Life' marketing campaign in partnership with Joseph Gordon-Levitt

LG Electronics is launching its strategic premium smartphone, the LG V30, in the North American market, marking a full-scale push into overseas markets.

LG Electronics will complete the launch of the LG V30 through all five major U.S. mobile carriers, including Verizon, AT&T, T-Mobile, Sprint, and US Cellular, on the 13th.

LG Electronics is also conducting customer-participatory marketing activities to promote its thin and light design, as well as camera and audio features that anyone can easily use like a professional. First, spaces have been set up at dealerships of the five major mobile carriers and large electronics retailers across North America where customers can experience the LG V30 firsthand.

They partnered with famous Hollywood actor Joseph Gordon-Levitt to launch a marketing campaign emphasizing the camera's outstanding performance. HitRECord, an online production company owned by Joseph Gordon-Levitt, provided LG V30s to customers selected through a smartphone video contest and held an event encouraging them to upload precious moments of their daily lives to YouTube (see video at the bottom of the article). This event, themed 'Find your Frame,' emphasized that anyone can capture their daily lives in stunning, movie-like videos by shooting with the LG V30.

LG Electronics is strengthening its global market offensive in the fourth quarter by launching the LG V30 in European markets, including the UK and Germany, through mobile carriers—the first time the V series has done so. This will be followed by sequential releases in South America, Asia, and other regions.

The LG V30 is equipped with top-tier multimedia features, including a 6-inch large screen, a slim thickness of 7.3mm, and a light weight of 158g; a dual camera with the brightest F1.6 Crystal Clear Lens among smartphones and a 120-degree low-distortion wide-angle lens that offers an unobstructed field of view; a Cine Video mode that allows anyone to shoot cinematic videos; an OLED FullVision display that allows users to enjoy vivid high-definition and VR content with excellent contrast ratio and fast response speed; and premium sound featuring a Hi-Fi Quad DAC and tuning by B&O Play.

Local U.S. media outlets are showering the LG V30 with praise. Phone Arena, a leading U.S. IT media outlet, stated, “The most impressive feature of smartphones released this year is the LG V30’s camera function.” Additionally, Android Authority, a U.S. IT specialized media outlet, highly praised the device, saying, “It possesses all the conditions for a smartphone to succeed, such as a sleek 6-inch bezel-less design and a wide-angle lens that captures a broad background.”

LG Electronics MC Business Division President Cho Jun-ho emphasized, “We will lead the North American premium market by leveraging the unique strengths of the LG V30, such as its thin and lightweight design and a professional-grade camera that anyone can use.”