Teradata Selected as Leader in 'Customer Journey Analytics'
Published2017.10.17 15:57Teradata Korea announced that it was named a leader in two recent reports released by market research firm Forrester Research.
These reports are 'The Forrester Wave: Customer Journey Analytics Visioning Platforms, Q3 2017' and 'The Forrester Wave: Customer Journey Analytics Orchestration Platforms, Q3 2017'.
Forrester Research emphasized that journey analytics is not a simple tool, but an "analytic practice that combines quantitative and qualitative data to analyze customer behavior and motivation over time and across customer touchpoints to predict future behavior and optimize customer interactions."
Forrester Research explained its reason for selecting Teradata as a leader, stating, "By integrating data, databases, and analytics data sources for real-time digital interactions, it can identify issues and scales in the customer journey, derive business value when corrected, and orchestrate the work of the entire team for large-scale data processing." Forrester evaluated the Teradata platform, stating that it “supports seamless integration with big data sources, powerful real-time analytics, and real-time decision-making and prediction capabilities,” and that “according to customers referenced in the survey, Teradata focuses on simplification and reducing the time to gain insights.”
Chris Twogood, Senior Vice President of Marketing at Teradata, stated, “I view this Forrester evaluation as a result of the positive feedback we receive from our customers being truly recognized. Forrester acknowledged Teradata’s strengths in data integration, advanced analytics, and multi-channel interaction management. Customer Journey Analytics is establishing itself as the most critical solution for technical support when customers expect quick and accurate responses during digital purchases across channels.” He added, “We have introduced new capabilities that enable rapid action based on deep insights, which will provide an exceptional opportunity for enterprises to achieve business results in just minutes, rather than days.”
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