Father Who Opposes Soccer and Daughter Who Wants to Become a Soccer Player
'Feel the picture, Feel the love'

The Samsung QLED TV advertisement released in August last year surpassed 100 million views.

The advertisement follows a daughter who nurtures her dream of becoming a soccer player but faces conflict due to her father's opposition. It concludes with a scene of her celebrating after becoming a professional soccer player.

Through the clear picture quality of Samsung QLED TV, one can vividly see their daughter even from a distance. Samsung Electronics stated this was a localized strategy reflecting Indian culture. The company also noted that values such as 'love within families, women overcoming social prejudice, and traffic safety' are increasingly emphasized in India recently.

Samsung Electronics was previously selected as 'India's Most Attractive Brand in 2017' by Indian market research firm TRA (Trust Research Advisory).

Samsung Electronics' Indian subsidiary launched the "#DadsForDaughters" campaign alongside this advertisement video, uploading photos of fathers and daughters through its Facebook and Twitter accounts.