LG Electronics Creates 'Kinetic Art' Using V30 Multimedia Features
Published2017.10.30 10:37LG Electronics unveiled a unique work of art to highlight the LG V30's outstanding multimedia performance.
On the 30th, LG Electronics released a 'Kinetic Art' video on social media platforms such as Facebook, showcasing the differentiated camera and audio features of its premium smartphone, the LG V30, which appear differently depending on the viewing angle.
LG Electronics utilized "kinetic art," which can provide emotional stimulation to customers, to effectively promote the multimedia performance of the LG V30. Kinetic art, which features movement as its primary element, creates an immersive effect as the components of the artwork move or their forms change in response to the viewer's movements.
The "Camera" section was created as a sculpture by suspending approximately 300 camera parts, including various cameras, flashes, lenses, and tripods, from the ceiling with thin threads. When viewed from a specific direction, the shape of a large projector appears, and when the gaze shifts to the side, a giant 'V' symbolizing the LG V30 emerges.
The “Audio” section consists of over 300 different audio items, including vacuum tube amplifiers, speakers, and headsets, showing the face of a person listening to music, while another sculpture features the ‘V’ of the LG V30 made up of various musical instruments.
This artwork was created by Michael Murphy, a famous installation artist from Brooklyn, New York. Murphy has been consistently active, starting with the work 'Obama Nail Portrait' in 2007 and showcasing various works such as 'Gun Country' and 'Perceptual Shift'.
The LG V30 is equipped with differentiated multimedia performance, including ▲a next-generation dual camera featuring the first F1.6 Crystal Clear Lens and 120° low-distortion wide-angle lens in a smartphone ▲premium sound combining a Hi-Fi Quad DAC with tuning by B&O Play.
Kim Soo-young, Senior Vice President of LG Electronics’ MC Marketing FD, emphasized, “We will continue to showcase various marketing activities to emotionally and stylishly promote the LG V30’s unique, professional-grade multimedia features that anyone can use easily.”
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