400GB microSD card, Apple-specific backup device, and personal cloud storage

"We asked over 2,300 people in the U.S., China, and Germany about the inconveniences they face when using digital devices. The three most frequently cited issues were 'large data volume,' 'too many devices to back up and not enough time,' and 'insufficient mobile phone storage,'" said Shim Young-chul, general manager at Western Digital.

Western Digital held a press conference on the 31st (Tuesday) and introduced three new products: ▲400GB SanDisk Ultra MicroSDXC UHS-I card, ▲SanDisk iXpand Base, which allows iOS devices to back up without using iTunes, and ▲My Cloud Home, a personal cloud server.
A while ago, a coworker told me that people born in the 2000s don't realize the "Save" button on a document is actually a floppy disk. It makes sense. Unlike back in the day, when people would collect 8MB floppy disks by color, now that a microSD card the size of a fingernail can easily hold up to 100GB, the floppy disk is nothing more than an icon.

"A 400GB SD card isn't something you need right now," said CEO Shim. "However, as the resolution of photos and videos increases, their capacity is also increasing." "It will become widespread within two to three years, and Western Digital is committed to staying ahead of the industry," he said. SanDisk's SD cards have increased capacity and become faster, transferring up to 1,200 photos per minute and achieving an A1 rating, indicating fast application loading.

Director Shim continued, "SD cards should be able to be used independently, not just for simple copying. Recently, Android has even made it possible to download applications directly to SD cards."

The iXpand Base, which solves the hassle of backups that iPhone users can easily relate to, can be used like a charger. Simply install the app, "SanDisk iXpand Base," and connect the Lightning cable to back up photos, videos, contacts, and more.

It is a 1:1 matching method that only connects iOS devices via a wire, but you can create folders to back up data for multiple people. It supports fast charging (15W) and is available in capacities ranging from 32GB to 64GB, 128GB, and 256GB.
Vice President Kim Hak-gyu introduced the home cloud service "MyCloudHome." Its usage is similar to the "virtual drives" currently available from companies like Google and Naver. It's primarily used for uploading photos and videos. The difference is the hardware component.

This requires an initial investment in purchasing the device. However, it offers superior video playback capabilities, with no additional costs, no file size restrictions, and the ability to stream subtitles. Furthermore, for those reluctant to share their data online, the ability to own their own data can be a significant advantage.

One thing that is unfortunate is that it does not support classification by location other than classification by date.

Western Digital has been releasing integrated storage NAS for home use since 2005, but this cloud is especially convenient for mobile cloud access. On a PC, it's easy to download data uploaded to public clouds like Facebook, Instagram, and Dropbox, and you can use the drop-and-drop method of dragging and dropping folders.

Vice President Kim stated, "With the rise of video applications, including high-resolution photos and videos, slow motion, panoramas, and VR, storage capacity is increasing. Considering this increasingly diverse digital environment, we've launched this new product."