Each telecom company differentiates with distinctive events

On the 3rd, as the 'iPhone 8' series launched, SK Telecom, KT, and LG U+ held launch events.

Analysis of iPhone 8 pre-order customers showed that customers in their 20s accounted for 55% of pre-order customers. In particular, the application ratio of '1724 customers' from late teens to early 20s appeared at 25% of the total, demonstrating high interest in iPhone among younger demographics.

SK Telecom held an event under the concept of 'activation event with culture,' where invited customers enjoy coffee prepared by a barista while viewing photo works shot on iPhone.

iPhone 8 pre-order customers invited to the event receive ▲Apple AirPods ▲Starbucks gift cards (50,000 won denomination) and tumblers. Additionally, SK Telecom's new iPhone 8 advertising model 'Seol In-ah' will attend the event and present various gifts including ▲MacBook Air (256GB) ▲iPad 12.9-inch model ▲Nugu Mini to pre-order customers.

SK Telecom operates the 'Super Save promotion' for iPhone 8 customers, providing at once ▲partnership card benefits of up to 600,000 won ▲communication fee discount benefits of up to 200,000 won ▲'Welcome Pack' partnership benefits including Baemin, Socar, and 29cm.

KT provides 76.8 rate plan for 1 year to first subscriber who waited 66 hours

KT invited 100 pre-order customers to KT Square in Gwanghwamun. The first customer receives 76.8 rate plan support for 1 year and Apple Watch Series 3 GPS, while the 2nd and 3rd customers receive Apple Bluetooth AirPods. All 100 invited customers also receive iPhone accessory packages as gifts.

KT's first iPhone 8 activation customer was a man in his 20s who waited in front of KT Square from October 31st. First subscriber Lee Gyu-min (27 years old, Kangdong-gu, Seoul) waited 66 hours and became the first KT subscriber to hold the iPhone 8. Mr. Lee said, "I am currently using the KT iPhone 5S model, and I have been very much looking forward to the iPhone 8, which features a smart and powerful chip, easy wireless charging capability, and is the last terminal equipped with a home button," adding "Since I use both TV and internet with KT, I chose to activate with KT because I can make a reasonable purchase with bundle discounts and membership point discounts added."

In conjunction with the iPhone 8 launch, KT is running the 'iPhone special compensation promotion,' which purchases existing iPhones at exceptionally high prices regardless of carrier. The promotion runs for 2 weeks from the 3rd to the 17th, when iPhone 8 activation begins, and target models are iPhone 5S through iPhone 7.

Compensation prices vary depending on model and assessment grade. For iPhone 7 128GB Grade A released one year ago, customers can receive up to 500,000 won as KT Green Phone points, equivalent to 50% of the manufacturer's suggested retail price, and use them for device discounts. Compensation applications are available at KT stores and KT Shop nationwide.

KT Device Division head Executive Director Lee Hyun-seok stated, "KT has consistently launched iPhone starting with iPhone 3GS and provided customer service for the past 8 years," and added, "In preparing for the official launch of iPhone 8 this time, we not only prepared differentiated programs and rate plans, but also secured sufficient inventory so customers can experience the iPhone 8 quickly."

LG U+ holds celebration gathering for iPhone enthusiasts instead of line-up event

LG U+ departed from line-up events and held a gathering where iPhone enthusiasts gathered to celebrate the iPhone 8 launch.

LG U+ Marketing Group head Executive Director Kim Sae-ra introduced the 'iPhone 8 used phone price guarantee program,' which guarantees up to 50% of iPhone 8 manufacturer's suggested retail price, and promotional support for phone loss/damage insurance product usage fees for up to 12 months, offering dramatic benefits both when purchasing and using iPhone.

Subsequently, LG U+ employee Ahn Taek-hyun, who became the first in Korea to enter the global Top 10 in the '2016 Global SEED Challenge' conducted among iPhone specialist sales representatives worldwide and is recognized as the leading expert in domestic iPhone-related knowledge, introduced iPhone 8's unique features, heightening the atmosphere.

To commemorate the iPhone 8 launch, LG U+ invited 8 selected customers from among those who participated in the 'LG U+ iPhone Fan Heart Event,' an Apple product review contest held on SNS from October 23rd to 29th, to the launch event. The 8 customers who attended the event received Dre Beats wireless headphones and together held iPhone 8 in front of a sculptural object shaped like the number '8' to celebrate the iPhone 8 launch.

Additionally, 22 customers who activated iPhone 8 at the Gangnam direct store on that day received Apple's wireless earphones 'AirPods' as gifts.

LG U+ is the first in Korea to exclusively provide LG U+ customers who have subscribed to Apple's music streaming service 'Apple Music' with the benefit of experiencing it free of charge for 5 months.

The Apple Music 5-month trial benefit is available to any LG U+ iPhone customer, and Android devices will be enabled at a later date.