Targeting 5 operators: Inskobi, Yeoyu Telecom, ACN Korea, Merchant, and Media Log

LG Uplus announced that it is launching the 'U ⁺ Budget Phone Membership,' which offers shopping, dining, and travel discounts to MVNO customers for the first time among domestic telecommunication companies.

LG Uplus is offering the U ⁺ Budget Phone Membership to a total of five MVNO operators—Inskobi, Yeoyu Telecom, ACN Korea, Merchant, and MediaLog—starting this month, and plans to expand the number of operators in the future. There are 300,000 budget phone customers who receive membership benefits similar to those of LG Uplus customers, accounting for approximately 60% of all budget phone customers.

The U ⁺ Budget Phone Membership is expected to significantly contribute to strengthening the competitiveness of budget phones and improving customer satisfaction by improving the negative perception that budget phones offer low communication fees but lack benefits for subscribers.

Eight of LG Uplus’s membership partners offer benefits through the U ⁺ Budget Phone Membership, allowing users to enjoy a 10% discount at U ⁺ Family Shops (LG Household & Health Care, LG Electronics, ReTune Shop), a 15% discount at Domino's Pizza and Mr. Pizza, a 20% discount on Jade Garden admission, a 40% discount on Seoul Land unlimited ride passes, and a 30% discount at Caribbean Bay. The number of membership partners is planned to be gradually expanded.

U ⁺ budget phone membership customers can use the barcode within the mobile application to access discount benefits. The app allows users to check membership benefits, events, and announcements, as well as view usage history. The U ⁺ Budget Phone Membership app can be downloaded from the Google Play Store and ONE Store.

LG Uplus's strategy is to strengthen cooperation with MVNO operators and grow together with MVNOs through this U ⁺ budget phone membership.

Choi Soon-jong, Senior Vice President of LG Uplus’ New Channel Sales Group, stated, “We are introducing a membership program for budget phone customers for the first time among domestic telecommunication operators,” adding, “We will strive to help customers make rational consumption and enjoy the highest level of satisfaction through the participation of more companies and partners.”