A 55-inch curved OLED signage creates a canyon at the entrance to the exhibition hall.
Three new robots unveiled, including a serving robot, a porter robot, and a shopping cart robot.

LG Electronics will be participating in 'CES 2018' held in Las Vegas, USA, to showcase artificial intelligence ThinQ, OLED Canyon made with 55-inch curved OLED, and smart kitchen solutions.

LG Electronics created a space at the entrance to its exhibition hall measuring 16 meters long, 16 meters wide, and 6 meters high. A curved path was created in the center, with OLED walls lined on both sides, resembling canyons. Visitors can walk along the 28-meter path and experience the breathtaking visuals created by a total of 2 billion self-illuminating OLED pixels.

To convey the feeling of a winding canyon, LG Electronics used 156 convex and 90 concave signage panels. Unlike LCDs, OLEDs lack a backlight, making them thin and easily bendable. This allows for a variety of presentations, enhancing the aesthetics of the display.

LG Electronics showcases the vivid colors and perfect black contrast that only OLED can deliver through its OLED Canyon. The 246 OLED panels that make up the Canyon showcase a two-minute and 30-second video of a canyon, a glacier, a waterfall, a forest, the sky, and a snowstorm, all under the theme, "Encounter the Wonders of Nature with OLED."

LG Electronics mobilized 14 ultra-high-definition cameras to deliver a vivid sense of presence to visitors. We filmed videos all over the world, including ▲Antelope Canyon, the world's largest sandstone canyon located in North and South America, ▲Columbia Icefield, the world's largest coastal glacier area, and ▲Iguazu Falls, the world's largest waterfall.

LG Electronics HE Marketing Communications Director Lee Jeong-seok emphasized, “We will further strengthen our leadership in the premium market by making the world aware of the extraordinary picture quality and design strengths that only OLED can provide.”

Unveiling the "AI ThinQ" strategy that evolves to suit users.

LG Electronics CTO Park Il-pyeong emphasized at the event, “The three strengths of LG Electronics’ artificial intelligence brand ThinQ are customized evolution, wide range of touchpoints, and openness,” and “We will provide customers with a better life with artificial intelligence technology that provides real value to users.”

At the conference held on the first day, Scott Huffman, head of development for Google Assistant, also attended and introduced cases of cooperation between LG Electronics and Google in the field of artificial intelligence.

Scott Huffman said, “LG Electronics is a company with strong product competitiveness in the home appliance sector, including washing machines, refrigerators, and TVs,” and “LG Electronics’ various products will meet the Google Assistant to provide valuable experiences to customers.” He also introduced the LG ThinQ speaker equipped with Google Assistant as a good example of collaboration between LG Electronics and Google in the field of artificial intelligence.

LG Electronics plans to deliver tangible customer value across all aspects of daily life through its recently launched global AI brand, ThinQ. Pursuing "personalized evolution," ThinQ evolves on its own as it understands its customers. While previously, people studied products to facilitate their use, now products will learn from their users and evolve on their own.

We plan to provide a seamless, integrated AI experience, encompassing both inside and outside the home. To achieve this, we are integrating AI technology into a wide range of touchpoints and channels, including home appliances like TVs, refrigerators, washing machines, air conditioners, and speakers, as well as smartphones and automobile parts.

In the field of artificial intelligence, we plan to build an ecosystem with powerful solutions by pursuing open strategies such as Open Platform, Open Partnership, and Open Connectivity. We also created an investment fund to collaborate with AI-related startups and research institutes.

Introducing a TV lineup that combines smarts with perfect picture quality.

LG Electronics also introduced the 'LG OLED TV ThinQ' and 'LG Super Ultra HD TV ThinQ' equipped with artificial intelligence.

LG Electronics' AI TVs feature DeepThinQ, a proprietary deep learning-based AI platform, and Google Assistant, Google's AI assistant, providing a more convenient and diverse user experience. Users can easily control the TV and search for content using just their voice.

LG Electronics will equip its major OLED TV products scheduled for release this year with its proprietary picture quality chip, Alpha 9, to further enhance the overwhelming performance of OLED TVs, delivering vivid and realistic picture quality.

Expanding its robotics business by introducing three new robots

The company unveiled three new robots: a serving robot, a porter robot, and a shopping cart robot. Following pilot services at Incheon International Airport and Starfield Hanam last year, the company plans to expand its robotics business to diverse areas, including hotels and large supermarkets.

The serving robot is equipped with a sliding shelf that extends and retracts from the main body. It provides 24-hour service to hotel guests who want room service or airport lounge visitors who request drinks.

Porter robots can not only carry luggage but also check in and out. Furthermore, hotel guests can pay and check out without having to visit the hotel counter, thanks to the robot's automated payment system.

Shopping cart robots are useful in large supermarkets and other places. When you scan the barcode of an item you're shopping for with the robot's built-in barcode reader, the robot's display shows a list of items in the cart and their prices.