KDX announced its new '3D+' strategy during CES. This strategy sets three goals: 'creating integrated human-machine interaction,' 'delivering complex reality experiences,' and 'building a new 3D ecosystem.'

This new ecosystem includes 3D displays, 3D content, and augmented reality (SR) experiences, and these items will incorporate glasses-free 3D display technology that applies technology in the fields of depth perception and spatial interaction.

KDX CEO Xu Shu emphasized, "At this year's CES, KDX announced its 3D+ strategy. This strategy will utilize 3D display technology that leverages KDX's depth perception and interaction technologies." He added, "The Simulated Reality Alliance (SRA) is characterized by being a core platform for augmented reality (SR) that combines technologies, shares experiences, and drives innovation. The future of augmented reality (SR) will be built through collaboration with many industry leaders who contribute to and support the realization of SRA's goals."

Regarding Augmented Reality (SR), KDX's '3D+' strategy serves as a key focal point for the future direction. Through the application of Augmented Reality (SR) technology, KDX has created Mixed Reality (MR) based on glasses-free 3D displays.

It offers users a 'materialized' experience based on virtual reality combined with fantasies of reality. This interaction demonstrates that the virtual digital world and the real physical world can merge without any separate medium. It may also break down the traditional boundaries between the virtual and the real.

Augmented reality technology, which serves as the foundation for the evolution into mixed reality (MR), can seamlessly connect the virtual and real worlds by eliminating the need for peripherals to view 3D. In contrast to mixed reality (MR), augmented reality (SR) has more large-scale application scenarios.

Industry analysts view Augmented Reality (SR) as a technology that combines the strengths of Virtual Reality (VR) and Augmented Reality (AR), much like Mixed Reality (MR). They anticipate that this will lead to the formation of industry sectors encompassing hardware, systems, platforms, development tools, languages, applications, and consumer content.

According to related predictions, by around 2020, total revenue from the virtual reality (VR), augmented reality (AR), and mixed reality (MR) business is expected to reach approximately $100 billion, and the value of production of mixed reality (MR) and alternative reality (SR) related products alone is said to amount to tens of billions of dollars.

At CES 2018, KDX Group held a public event to announce its recent technological achievements in 3D and Internet applications at booth 35205 in South Hall 4 of the Las Vegas Convention Center.