Wide clean area, suitable for use in public places

LG Electronics is actively targeting the B2B (business-to-business) market targeting public places where many people spend time together, such as daycare facilities and academies, by continuously supplying the 'PuriCare 360° Air Purifier'.

As social interest in indoor air quality increases, demand for air purifiers is rapidly increasing not only in homes but also in facilities used by many people. The industry predicts that the domestic air purifier market this year will grow by more than 30% compared to last year, easily exceeding 2 million units.

LG Electronics has been rapidly expanding its B2B sales, including supplying PuriCare 360° air purifiers to approximately 800 kindergartens and academies in Seoul over the past four months.

The PuriCare 360° air purifier has the largest cleaning area among premium air purifiers sold in the domestic market, making it suitable for use in public places. The 'Clean Booster' applied to the top of the product creates strong winds to send clean air far away, thereby helping indoor air circulation. This is the reason why even large spaces can be cleaned more quickly and cleanly.

According to LG Electronics' own testing results, products equipped with Clean Booster can remove 71% more fine dust in the same amount of time compared to general products. The speed of removing fine dust is also 24% faster.

Another advantage is the 'cylindrical design' that sucks in air from all directions and expels clean air. Compared to products where the intake and exhaust ports are only facing one direction, there are fewer blind spots and there are no corners, so there is less risk of children getting hurt. The 'baby care' function focuses on expending clean air in spaces under 1m high, making it suitable for spaces where young children are active.

In addition, LG Electronics is also advantageous in expanding B2B sales by allowing customers to freely choose between lump-sum payment and rental according to their needs. Customers who rent air purifiers can receive free filter replacement, dust sensor inspection, cleaning services, and free product warranty for the entire rental period, making it easy to manage the product.

LG Electronics Korea B2B Marketing Manager Jeong-su Lim emphasized, “The PuriCare 360° air purifier is suitable for use not only in homes but also in classrooms, nursing homes, daycare centers, and other public facilities,” and “We will allow more customers to experience clean indoor air.”