Domestic sales surpassed 14,000 units, nearly tripling in just one year.
OLED TVs are expected to account for over 50% of domestic TV sales, driven by performance and price.

LG Electronics stated, “LG OLED TVs are establishing themselves as a mainstream trend in the premium TV market,” adding, “We plan to carry out various marketing activities so that more consumers can experience the picture quality of the product.”

LG Electronics’ OLED TVs surpassed 14,000 units in monthly domestic sales last month, tripling compared to the 5,000 units sold the previous year. Notably, while one in five OLED TVs sold last January was 65 inches, this time one in three was 65 inches or larger, indicating a higher proportion of large-screen TV sales. The share of OLED TVs in LG Electronics' total domestic TV revenue is also rising rapidly. It increased from around 25% in 2016 to approximately 35% last year, and is projected to exceed 50% by the end of this year.

The increase in sales of LG OLED TVs is attributed to consumers prioritizing picture quality when purchasing a TV. According to a survey conducted by LG Electronics targeting domestic consumers, more than 40% of respondents stated that they consider picture quality when buying a TV.



Unlike LCD TVs, this product does not require a backlight. Because each pixel emits light on its own, it can display perfect black. The viewing angle is also excellent, ensuring no color distortion regardless of the left or right position, allowing multiple people to enjoy the same picture quality even when watching from different locations.

LG Electronics is currently selling 55-inch OLED TVs for 2.39 million to 3.09 million won. 65-inch OLED TVs (excluding LG Signature OLED TVs) are priced between 4.39 million and 5.3 million won. This price difference is negligible even when compared to premium LCD TVs. In 2013, the price of a 55-inch OLED TV was around 15 million won, which was about five times higher than that of an LCD TV of the same size.

Son Dae-gi, Head of HE Marketing at LG Electronics Korea Sales Headquarters, emphasized, “The ‘LG OLED TV,’ which is on a different level, is establishing itself as the mainstream in the premium TV market,” adding, “We plan to carry out various marketing activities so that more consumers can experience the picture quality of OLED TVs.”