LG Uplus Design Innovation Recognized in Global Competition
Published2018.02.19 11:48We will present convenient, innovative, and creative designs to customers.
LG Uplus announced that six of its services, including U+tv and 'U+tv Kids' World', received main awards in the communication and product categories of the '2018 iF Design Award (International Forum design award)'.
The winning entries were U+tv, U+tv Kids' World, and Connected Car Services in the Communication Design category, and Wireless AP (Access Point), WiFi Phone, and NB IoT Device in the Product Design category.
U+tv, submitted to the Communication Design category, received high marks for its IPTV user environment, which is based on the 'Back to basic' design principle and allows anyone to easily use and browse channels. In addition, U+tv Kids' World received favorable evaluation results for providing children with enjoyable and new emotional experiences through vivid interactions, while the Connected Car Service received positive evaluation results for its personalized, vehicle-specific GUI that reflects real-time information.
In particular, U+tv won four awards at the 'Red Dot Design Award' and 'IDEA' (International Design Excellence Awards), and by adding an award at the iF Design Award, it won at all major global design competitions.
In addition to this, the wireless AP selected as a winner in the product design category reduces visual stress in the home/office and considers harmony with the installation location, the WiFi phone has usability that is convenient for all age groups to operate, and the NB IoT device has the feature of being easy to carry tailored to the age group of customers.
The iF Design Award is a prestigious design competition organized by Germany's International Forum Design since 1953, and this year's competition received over 6,400 design entries from 54 countries around the world.
"This award signifies that the customer-centric design pursued by LG Uplus was highly evaluated by the judges," said Kim Ji-hyeok, Head of the UX Center at LG Uplus. "We will continue to strive to provide convenient and creative designs to our customers, along with introducing new innovative designs."
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