LG Roadshow seminars begin in Germany, then move to the US and Spain.

LG Electronics is promoting its AI OLED TVs featuring ThinQ technology in premium markets such as the US and Europe.

LG Electronics will host the "LG Roadshow" in Germany to introduce its new 2018 products, including its "AI OLED TV," to local dealers and media. The "LG Roadshow" will begin in Cologne on the 20th (local time), followed by stops in major cities such as Berlin, Munich, and Frankfurt.

LG Electronics will also hold a domestic launch event for its new OLED TV products early next month, but at different times on the same day. Starting in mid-March, it will host "OLED Tech Seminars" in Los Angeles, USA, and Madrid, Spain, targeting major North American and European media outlets, respectively.

The reason LG Electronics is actively promoting OLED TVs in North America and Europe is because North America and Europe are the largest markets for OLED TVs. Last year, seven out of ten LG OLED TVs were sold in North America and Europe.

LG OLED TV ranked first in a performance evaluation conducted by a leading non-profit consumer magazine in 12 advanced markets, including the US, UK, Germany, Spain, and France, last year.

LG Electronics will introduce upgraded OLED TVs with artificial intelligence at its new product launch event this year.

The AI OLED TV was recognized for its technological innovation, winning the "Best of TV" award among all TVs exhibited at CES in January. It also received enthusiastic responses from business partners at the LG InnoFest held in Cannes, France on the 8th.

AI OLED TVs use natural language voice recognition to easily control various TV functions, such as changing screen modes, changing channels, and adjusting the volume, with just a single word. It also easily connects to other devices such as TVs, sound bars, Blu-ray players, and game consoles.

Additionally, it is equipped with the artificial intelligence picture quality engine 'Alpha 9' that automatically changes the picture quality to the optimal level, providing more perfect OLED picture quality.

Alpha 9 ▲analyzes the image and removes noise in 4 steps ▲separates the background and objects, then applies the optimal contrast ratio and saturation for each ▲analyzes the position and color of the image, and adjusts the color 7 times more precisely than a regular TV.

Park Hyeong-se, executive director of LG Electronics' HE Overseas Sales Group, emphasized, "We will carry out various marketing and sales activities so that more consumers can experience OLED TVs that have been further upgraded with artificial intelligence."