Evolved through analysis of customer needs, featuring weight, large screen, and large-capacity battery.
“We will continue to lead the laptop market with the further evolved 'LG Gram'”

LG Electronics’ ‘LG Gram,’ which features slots for adding an SSD (Solid State Drive) and RAM (Random Access Memory) and lasts up to 31 hours on a single charge, has surpassed 1 million cumulative sales in Korea, becoming a ‘Million Seller.’

In 2013, just before the launch of the 'LG Gram,' the sales share of light and thin laptop products known as 'ultra-slim' was less than 30%. However, after LG Electronics launched the 'LG Gram,' manufacturers jumped into the ultra-lightweight laptop market weighing around 1kg, and the share more than doubled to about 70% in 2017.



LG identified customer needs and noted that consumers prioritize portability when using laptops. As a result, it collaborated with group companies such as LG Display and LG Chem to successfully manufacture a laptop weighing less than 1kg. In 2015–2016, in response to the demand for large screens, LG launched the ‘LG Gram,’ which increased screen sizes from 14 inches to 15.6 inches and weighed less than 1 kg.

LG Electronics promoted the 'LG Gram,' which offers up to 24 hours of battery life through innovation starting with weight, by releasing a video comparing the actual product weight and receiving certification from the Guinness World Records as the 'world's lightest laptop.' In addition, it achieved record-breaking sales thanks to its light weight and the convenience of not requiring a charger.

The 'LG Gram' released this year has also proven its durability by passing seven reliability tests from the U.S. Department of Defense, known as 'military specifications.' The plan is to engrave the formula "LG Gram is the laptop" in consumers' minds.

Son Dae-gi, Head of HE Marketing at LG Electronics Korea Sales Headquarters, emphasized, “We will continue to lead the laptop market with the further evolved ‘LG Gram’.”