Samsung Electronics Records Most Awards at 'iF Design Award'
Published2018.03.12 10:25Samsung Electronics won a total of 55 awards, including 4 gold awards, at the 'iF Design Award 2018 (International Forum Design Award 2018)', an international design competition held in Germany.
Samsung Electronics won a total of 40 awards including 4 gold awards in the product category this year, 5 awards in the concept category, 8 awards in the communication category, and 1 award each in the package category and service design category.
In the product category, the premium built-in refrigerator 'BRR9000M' received an award. It features an 'Auto Open Door' function for easy door opening, and is equipped with interior lighting that illuminates the entire space and a camera that allows viewing inside the refrigerator, providing enhanced usability.
The 'Desktop Odyssey', a gaming PC that delivers powerful performance in a compact size, won a gold award for its practical yet refined design. The 'Desktop Odyssey' features a unique hexagonal exterior and optimal cooling system, and provides users with an immersive gaming experience along with a gaming-exclusive mouse and mechanical keyboard that embody the Odyssey design identity.
The 'CHG90' QLED gaming monitor won a gold award for its design that provides overwhelming immersion and gaming experience to PC gamers through an unprecedented 49-inch 32:9 ultra-wide screen and ergonomic stand design.
Samsung Power Accessories including the fast wireless charging converter (EP-PG950) and battery pack (EB-PG950) also won gold awards. The wireless charging converter features improved convenience with a convertible design that offers a stand-type for convenient multimedia viewing and video calls, as well as a slim pad-type that folds for easy portability and storage. The charging pad provides a stable charging environment with a premium leather feel, and the battery pack features differentiated design with smooth curves and a leather strap for enhanced portability.
In addition, the △ 'Galaxy S8·S8+', which pursued new smartphone design by first applying Infinity Display △ 'Galaxy Note8', which provides comfortable grip with harmonious and perfect balance △ 'The Frame', a picture-frame style TV that naturally blends into diverse interior environments △ QLED TV 'Q9', which achieves perfect harmony in any space and creates a refined and sophisticated atmosphere △ 'Chef Collection Porcelain', which preserves refrigerated ingredients more freshly with excellent cold retention and applies porcelain material with superior hygiene and durability inside the refrigerator △ 'Power Gun VS8000', which provides a comfortable cleaning experience with an ergonomic structure that adjusts handle angle up to a maximum of 50 degrees to reduce strain on wrists and lower back and finely designed grip, received awards.
In the communication category, △ 'Bixby Vision', which provides users with useful information such as products, images, regional information, and translation by utilizing visual information from the camera △ 'Galaxy Note8 S Pen UX', which provides a new user experience through the pen △ 'FlexWash+FlexDry UX', which applies an optimized control panel for operating two stacked washers and dryers connected at the top and bottom, and enhances user convenience through mobile integration △ '2018 Family Hub UX', which makes life in the kitchen more convenient with advanced voice recognition technology for efficient ingredient management, and 4 other designs received awards.
'Wearable & Mobile Premium Accessories Package Identity', which conveys the product story from all 360-degree angles using all 6 sides of the package exterior and provides a unified brand image, received an award.
'Health Q&A (Ask an Expert)', a remote consultation service accessible to anyone, anywhere, at any time, received an award.
Lee Don-tae, Senior Vice President and Head of Samsung Electronics' Design Management Center, stated, "We will continuously pursue innovative life experiences that deliver meaningful value through user-considerate design."
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