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LG Code Zero A9, Domestic Sales Surpass 200,000 Units

Google 우선 소스Published2018.03.12 10:52
Excellent in 5 cleaning items: floor dust, crevices, large foreign objects, wall corners, etc.

LG Electronics' cordless vacuum cleaner 'Cord Zero A9' has surpassed 200,000 units in cumulative sales in just 8 months since its domestic launch.

Considering that the domestic stick-type cordless vacuum cleaner market is 700,000 units per year and that the CordZero A9 is a premium product, this is a significant sales figure. If all the CordZero A9s sold in Korea so far were stacked up, it would amount to 224 kilometers (km). It is about 115 times higher than Mt. Halla, the highest mountain in Korea.

The reason why the Code Zero A9 continues to be so popular is because of its excellent cleaning performance, which is the basic feature of the product. This is also supported by the cordless vacuum cleaner performance evaluation conducted by the Korea Consumer Agency last month. The Code Zero A9 received a 'very good' rating in five cleaning categories, including floor dust, floor gaps, large foreign objects, and wall corners.

LG Electronics developed all the core technologies applied to the Code Zero A9 in-house. Normally, the larger the motor, the stronger the suction power, but LG Electronics succeeded in creating strong suction power while drastically reducing the size of the motor. The 'Smart Inverter Motor P9' of the Code Zero A9 is only 9 centimeters (cm) in diameter. Based on its confidence in its motor technology, LG Electronics is the first in the industry to provide a 10-year free warranty on inverter motors for vacuum cleaners.

As customers use the vacuum cleaner, they may notice that dust accumulates on the exhaust filter, blocking the airflow and reducing the suction power compared to when they first started using it. LG Electronics applied 'Axial Turbo Cyclone' technology to the Code Zero A9 to separate even fine dust in the air and maintain suction power for a long time.

'Freestanding stands' that allow you to easily store products without having to hang them on the wall are also popular. The Code Zero A9 stand is available in both freestanding and wall-mounted versions.

Also, the convenience for customers has been greatly increased with the following features: △ ‘exhaust design’ that directs the wind away from the user when cleaning the floor, △ ‘4-step length-adjustable extension tube’ that allows the length of the vacuum cleaner to be adjusted from 90cm to 112cm depending on the customer’s height, △ ‘one-touch button’ that allows operation of three cleaning modes, including normal, strong, and turbo, with a single press of a button, and △ ‘removable battery’ that allows up to 80 minutes of uninterrupted cleaning when replaced.

The Code Zero A9 takes into consideration the convenience of customers not only in the product itself but also in the packaging that wraps the product. LG Electronics designed it so that customers can use it as a storage box for vacuum cleaner accessories without throwing it away. LG Electronics was also recognized for the eco-friendliness and economic efficiency of the Code Zero A9 packaging package, winning the 'Grand Prize in the Packaging Design Category' at the 'iF Design Award 2018'.

Following Korea and Taiwan, LG Electronics launched the Code Zero A9 in Australia last month. This year, we plan to further expand the launch countries to include China, Russia, and the United States.

LG Electronics Living Appliance Business Division Vice President Ryu Jae-cheol emphasized, “The differentiated performance and convenience of the CordZero A9 are recognized by customers,” and “We will continue to lead the vacuum cleaner market through products that enhance customer value.”
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