Samsung Electronics Targets European Market with Wind-Free Air Conditioners at MCE 2018
Published2018.03.13 10:04Exhibition of products using eco-friendly refrigerants in compliance with European environmental regulations
Samsung Electronics is introducing innovative products to target the European air conditioner market at 'MCE 2018,' a biennial event attended by over 2,000 companies from around the world.
Samsung Electronics is introducing a full lineup of 'Wind-Free Air Conditioners' equipped with Wind-Free Cooling technology for residential and commercial use. Wind-Free Cooling is characterized by lowering the indoor temperature with a fast and powerful airflow to reach the user's desired temperature, and then maintaining the optimal temperature by evenly distributing gentle cool air through micro-holes so that the air does not touch the human body.
Samsung Electronics exhibits not only home-use but also commercial Wind-Free air conditioners such as 1-Way and 4-Way cassette (ceiling-mounted indoor units), and operates a 'Wind-Free Experience Zone' so that visitors can directly experience the comfort of Wind-Free cooling.
Samsung Electronics is also introducing a lineup featuring the eco-friendly refrigerant R32 to meet tightening environmental regulations in Europe. R32 is characterized by having a global warming potential that is one-third the level of the existing refrigerant (R410A), which is used as an eco-friendly measure, and achieving higher efficiency than the existing refrigerant with a small amount of refrigerant.
In addition, Samsung Electronics will organize exhibition booths according to usage environments such as homes, hotels, and offices to introduce customized HVAC solutions for each setting and application, and will separately showcase 'b.IoT,' an integrated building management solution applying IoT technology to B2B, and 'Smart Home,' based on SmartThings.
In addition, they are exhibiting a variety of HVAC products, including the '360 Cassette,' a circular system air conditioner that enhances energy efficiency by minimizing direct airflow and providing uniform cooling, and the 'DVM S Eco HR,' a compact model capable of simultaneous cooling and heating in homes or small businesses.
Park Chan-ho, Executive Vice President of Samsung Electronics, stated, “Based on innovative products and differentiated technological capabilities, Samsung Electronics is solidifying its position as a specialized HVAC company in the global air conditioning market,” adding, “Going forward, we will expand our influence in Europe through Wind-Free Cooling and IoT technologies.”
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