LG Electronics introduces its products at the European Air Conditioning Exhibition 'MCE 2018'.
New products include the third-generation Therma V with enhanced heating performance and the Multi V M system air conditioner.

LG Electronics will participate in the 'Mostra Conveno Expo 2018' and showcase its 'Total Air Conditioning Solution' that is evolving based on high-efficiency, eco-friendly technology and product convergence, targeting the European air conditioning market worth 25 billion dollars annually.

Europe has strict environmental regulations, leading to a strong preference for high-efficiency and eco-friendly products. LG Electronics achieved double-digit growth in the European air conditioning market last year, leveraging its differentiated technological prowess. This year, it plans to continue this high growth by expanding its heating solutions business, which is in high demand in the market.

LG Electronics unveiled its third-generation new product, "ThermaV," at this exhibition. Targeting Northern and Eastern Europe, where winter temperatures are low, ThermaV is an eco-friendly, high-efficiency heating solution for homes and small and medium-sized buildings. While boilers typically use fossil fuels like gas and oil as their energy source, this product uses an "Air-to-Water Heat Pump (AWHP)," which extracts energy from the outside air to create warm water.



This product boasts an 8% improvement in heating performance compared to the previous second-generation model. It meets the European Energy Classification A+++ and reduces carbon dioxide emissions, making it environmentally friendly. Additionally, the remote control features touch-sensitive buttons and an intuitive UI design to allow customers to easily control the product.

LG Electronics also unveiled its flagship system air conditioner, the "Multi V." The new product, the "Multi VM," features increased installation flexibility for the outdoor unit.

Considering the challenges of installing large outdoor units in Europe, LG Electronics designed the compressor and heat exchanger as separate modules rather than integrating them. Typically, outdoor units are installed on the roof of a building or in a separate outdoor space. However, in Europe, due to the steeple-roofed architecture, flat roofs are often unavailable, and strict building regulations often preclude outdoor unit installation.

LG Electronics also showcased its home heating, cooling, and hot water solution, the Hybrid Multi, an AI-powered human-sensing cassette indoor unit, and a high-efficiency commercial solution that uses a new compressor and eco-friendly refrigerant, R32.

LG Electronics Air Solution Business Division Vice President Lee Kam-gyu emphasized, “We will enable more customers to experience LG’s differentiated, high-efficiency, eco-friendly solutions through various regionally specialized products.”