Setting the benchmark for 5G with high speed, seamless stability, and robust security.

SK Telecom has unveiled its new 5G campaign, "THIS IS 5G." Figure skating queen Yuna Kim and skeleton champion Sungbin Yun are serving as models to promote SK Telecom's 5G. The campaign will take place across various platforms, including TV, social media, and baseball stadiums, starting today.

The “This Is 5G” campaign presents SK Telecom’s answer to the question, “What is 5G?” It clearly expresses the core attributes of 5G, such as speed, stability, and security, through conversations between Yuna Kim and Sungbin Yun and scenes of skeleton training.

The 5G campaign "This Is 5G" embodies the confidence of SK Telecom, a leader in the history of domestic mobile telecommunications. While many carriers are touting 5G, the differentiating factors between operators have been ambiguous. Based on its pride in providing perfect quality and service for over 30 years, SK Telecom presents the true benchmark for 5G through the "This Is 5G" campaign.

SK Telecom has spent a long time preparing its 5G service to perfectly possess the three core attributes highlighted in its campaign. It publicly demonstrated ▲ "ultra-high-speed 5G" capable of transmitting three 1GB movies in one second two years ago, and ▲ "stability" technology in which multiple autonomous vehicles communicate seamlessly 1,000 times per second at Hwaseong K-city last February. Last February, it acquired the Swiss company IDQ, the world's number one quantum cryptography company, thereby securing next-generation security technology that eliminates external hacking threats.

SK Telecom’s Nam Sang-il, Head of the IMC Group, stated, “We wanted to communicate SK Telecom’s 5G strengths, such as speed, stability, and security, in an easy and clear manner,” adding, “We will also convey how 5G will drive changes in life and the industrial ecosystem at the customer’s level.”