KT Introduces 'VR Fitting Service' for Home Shopping Apparel Try-On
Published2018.03.27 09:43KT announced that it will debut Korea's first 'Home Shopping VR Fitting Service' in partnership with Hyundai Home Shopping and Shinsegae TV Shopping through its IPTV service 'Olleh tv'.
The 'Home Shopping VR Fitting Service' is an immersive T-Commerce service that allows customers to virtually try on clothing products being broadcast live on home shopping channels through 3D models and avatars using only remote control. KT will introduce the service as a pilot program on Shinsegae Shopping (Channel 2) and Hyundai Home Shopping+Shop (Channel 36) to customers using the 'Olleh tv Live' reception method among 'GigaGeni' and 'Olleh tv UHD' product offerings.
To this end, KT developed 3D viewer and VR fitting provision technology to enable virtual fitting services on IPTV. KT supported customers to view 3D content through a remote and viewer on the IPTV set-top box without requiring additional equipment. Additionally, KT provided technology enabling interaction between 3D content and the set-top box so customers can virtually wear garments through 3D avatars. Partner home shopping operators took charge of content production and TV application development to apply broadcast products to the VR fitting service.
KT will launch the VR fitting service on the 28th with Hyundai Home Shopping's 'Joiners Spring Ethnic Blouse' and Shinsegae Shopping's 'Ungaro French Fit Men's Suit'. When customers click the '3D View' button on the broadcast main screen, the 'VR Fitting Service' executes on the right side of the screen. By selecting their gender and choosing the garment color in 3D content created for the broadcast product, the 'Model Mode' is implemented. Subsequently, through remote control keys, customers can enlarge/shrink/rotate/move the fitting model to verify clothing details such as texture and back appearance of the broadcast apparel.
Additionally, an 'Avatar Mode' is provided that allows adjustment according to personal body size such as height and waist. By utilizing a fitting model virtually implemented to match an individual's actual measurements, a more realistic experience is also possible.
Going forward, KT aims to expand its collaboration scope with Hyundai Home Shopping, Shinsegae TV Shopping, and other home shopping operators, introduce 3D content incorporating VR/AR technology across diverse product categories, and expand the 'immersive T-Commerce' market.
Kwon Kwang-chul, Senior Executive of KT's Media Platform Division, said "By providing Korea's first 3D-based 'Home Shopping VR Fitting Service', we expect to further strengthen the position of '#1' Olleh tv in the IPTV market," and added "Going forward, we will continue Olleh tv's number one leadership by integrating immersive technologies such as VR/AR with T-Commerce."
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