KT Launches 'Hi Five! KT 5G' 5G Campaign
Published2018.03.28 10:27KT announced the launch of a new campaign 'Hi Five! KT 5G' introducing KT's 5G service that can be enjoyed throughout South Korea right now.
The campaign slogan 'Hi Five! KT 5G' is a double entendre expressing both 'high-five,' the action where two people touch their palms together as a sign of cheering and celebration, and a greeting to welcome 5G (Hi, Five).
In the first episode of the 'Hi Five! KT 5G' advertisement, KT reintroduces its 5G technologies including the 'LED Dove of Peace' that captured global attention in February, as well as SyncView and Timeslice. The campaign also showcases various locations such as the 5G autonomous driving bus at Pangyo Zero City, the 5G stadium implemented at Suwon KT Wiz Park, and immersive games enjoyed at VRIGHT, an urban VR theme park. Through images of customers experiencing KT 5G throughout South Korea, the campaign expresses confidence that 5G is not a distant future story but a technology that can be experienced right now.
Actor Park Seo-joon appears as KT's new face in this advertisement. KT expects actor Park Seo-joon, who has demonstrated bright, energetic, and authentic qualities across various broadcasts, to vividly and relatably convey KT 5G across South Korea.
Through this new 5G campaign, KT aims to reaffirm the achievements of KT 5G that amazed the world and strengthen its image as a 5G leader both domestically and internationally. KT has already received praise from prestigious overseas media outlets through the 5G network and services introduced in February, including "the most high-tech Olympics in history, the largest 5G competition ever (US CNN)" and "next-generation wireless technology has completed takeoff preparations."
Kim Won-kyung, Head of Marketing Strategy at KT, stated, "Through this 'Hi Five! KT 5G' campaign, we will solidify customer perception of KT as a '5G leading company,'" and added, "Through advertisements as well as various experiential marketing initiatives, we will approach customers more familiarly and showcase the amazing and enjoyable experience of KT 5G."
Related news
We must prepare for future communications through 'THz'-based 6G research
Through development from the first to fourth generation, mobile communication speed has increased and latency has been reduced. Research and development speed for transitioning to each new generation is also decreasing. As a result, commercialization of 5G is imminent. Recently, the U.S. Defense Advanced Research Projects Agency (DARPA) and the Chinese government have initiated the '6G Advanced Communication Research Project' and begun preparing for future communications. 6G research, which has commenced even before 5G standards have been finalized, is attracting significant attention. Domestically, the 1st and 2nd generations started with voice-oriented mobile services, and upon entering the 3G/4G era, mobile internet through 'smartphones' became possible. Recently, with the PyeongChang Winter Olympics as an opportunity, 5G pilot projects were launched. 5G provides speeds exceeding 20Gbps with expanded bandwidth. This represents a 20-fold difference compared to 4G with 1Gbps speed. Additionally, response latency is one-tenth or less of 4G, with response speed as fast as one-thousandth of a second. With characteristics of ultra-high speed and ultra-low latency, 5G is a core element of the fourth industrial revolution based on the Internet of Things.
2018.03.22by 김학준 기자
Baseball to enjoy the way you want, 'U+ Pro Baseball' is sold out!
LG U+ announced that the number of users of 'U+ Pro Baseball,' which debuted on the day of the professional baseball season opening, surpassed 100,000 users within two days (24th-25th) after the service launch. As a result of analyzing U+ Pro Baseball usage over the two-day period, the cumulative number of service users reached 102,030, which represents approximately a twofold increase compared to 53,230 users during the same period last year. LG U+ explained that it plans to inform customers of differentiated key features—such as 'position-specific video' and 'goal scene replay'—that cannot be found in other applications or TV broadcasts, through TV and newspaper advertisements produced with actor Yoon Hyun-min, a former professional baseball player, as the model.
2018.03.27by 김학준 기자
Improvement of Net Neutrality Needed Ahead of 5G Commercialization..."Revenue and Investment Costs Must Be Considered"
As preparation for commercialization in March 2019 of fifth-generation (5G) mobile communication services progresses, there are calls to revise the 'net neutrality guidelines.' The United States abolished its net neutrality policy at the end of last year. Following this, Democratic Party lawmaker Byun Jae-il held a '5G Convergence Era, New Directions in Net Neutrality Policy Discussion Forum' regarding the reestablishment of domestic net neutrality policy. Net neutrality is a concept that all data transmitted over Internet networks should be treated equally regardless of content, type, or provider. This concept emerged in the early 2000s. It was raised due to concerns that Internet service providers (ISPs) could discriminate against or block traffic due to insufficient high-speed Internet infrastructure, concerns about abuse of dominance, and infringement of users' right of access.
2018.03.27by 김지혜 기자
European Patent Applications Surpass 200,000 for the First Time… South Korea Maintains 5th Place, Led by Batteries and Telecommunications
According to the European Patent Office (EPO)'s 'Technology Dashboard 2025', European patent applications last year reached 201,974, surpassing 200,000 for the first time. Korean companies and inventors filed 14,355 applications, representing a 9.5% increase from the previous year and maintaining 5th place by country. Battery, digital communication, and semiconductor technologies led the growth, with Samsung ranking as the top EPO applicant for the second consecutive year and LG reaching 3rd place. The presence of major domestic cities such as Seoul, Suwon, and Yongin was also confirmed. It was also revealed that Korea's European patent strategy is expanding beyond individual technologies to span the entire industry.
2026.03.24by 명세환 기자
SK Telecom First Applies AI-Based Network Operations at Gwanghwamun K-Pop Concert
SK Telecom announced that it applied an AI-based network operation system for the first time at a large-scale K-pop concert held in the Gwanghwamun area of Seoul on March 21st, managing communication quality throughout the event. Mobile data usage during the three hours before and after the concert reached 12.15TB, approximately doubling compared to the same time slot the previous weekend. SK Telecom monitored traffic using the AI system 'A-One' in five-minute and 50-meter units to respond to potential overload situations, while also operating temporary communication facilities and on-site personnel in parallel. This case is interpreted as confirmation of the practical applicability of AI-based autonomous network operation in an environment where demand from dense events and foreign users increases simultaneously.
2026.03.23by 명세환 기자
