U+ Pro Baseball operates booth showcasing 4 key features during LG Twins home opening 3-game series
“We will showcase killer content to enhance the value of unlimited data usage”

LG Uplus promoted its service by operating a large-scale experience booth that broadcast the three-game home opening series between the LG Twins and the Kia Tigers using the four core features of its professional baseball app, 'U+ Pro Baseball'.

On the 30th, the first day of the home opener, about 20 key executives from LG Uplus, including Vice Chairman Kwon Young-soo, visited the stadium to experience and try out the U+ Pro Baseball service firsthand at the experience booth with customers visiting the stadium, and took the time to listen to their impressions and opinions regarding the service.

After visiting the booth, Vice Chairman Kwon watched a game in person at Jamsil Baseball Stadium and tested the various features of U+ Pro Baseball on his smartphone, checking the service's realism of the game broadcast and ease of use.

Prior to watching the game, Vice Chairman Kwon met with service development team employees at the experience booth and encouraged them by saying, “Since the launch of U+ Pro Baseball, customer interest is so great that more than 100,000 people used it for last weekend’s game alone,” and added, “This is the result of our employees conducting thorough preliminary research, collaborating with external experts, and broadly gathering opinions from the service planning stage.”



He continued, “We will continuously introduce various killer content within the year so that LG Uplus customers can fully enjoy the benefits of the mobile carrier’s only unlimited data plan and feel a sense of pride,” adding, “Based on the experience gained from the launch of U+ Pro Baseball, we will differentiate ourselves in 5GHe emphasized, “Let’s continuously discover advanced services and change the landscape of market competition.”

Commentator Heo Gu-yeon, who visited Jamsil Baseball Stadium that day, toured the experience booth and said, “I keep the U+ Pro Baseball app open to refer to during game commentary. I can see scoring scenes from other stadiums, and since the current batter-pitcher head-to-head data appears on the screen, I don't have to look up the data separately.” He added, “There are limitations to implementing such features in TV broadcasts aimed at the general public.” He added, “It is a significantly groundbreaking service that even the U.S. or Japan would find difficult to match.”

Tickets for the first game of the three-game series, which garnered attention as a clash between teams with large fan bases, sold out early, and customers who could not obtain tickets flocked to the U+ Pro Baseball service experience booths set up near the central ticket office outside Jamsil Baseball Stadium and in the plaza on the first base side to watch the game.

Through the booth's large LED screen, IPTV, and demonstration smartphones, game broadcasts utilizing the four core features of U+ Pro Baseball—such as 'video by position', 'comparison of head-to-head records', 'replay of scoring scenes', and 'view on TV'—were provided, along with experience zones for each feature so that customers could directly demonstrate and experience the service.

In the position-specific video experience zone, the 'position-specific video' feature showcased realistic game scenes as if actually watching the game at the baseball stadium using cameras installed at various angles in the direction of home, first base, third base, and the outfield.

In particular, to help customers understand the service more easily, customers can take a pitcher pose and see their pitching form, filmed simultaneously from various angles by five cameras, on a large TV screen.

In addition, the scoring replay zone allowed viewers to replay past scoring moments of both teams even during the live broadcast, and to check the head-to-head records of the opposing pitcher and batter on the live screen. It demonstrated that the smartphone broadcast screen can be mirrored onto the IPTV screen, allowing users to conveniently watch the game on a larger screen.

LG Uplus also held an event offering photo prints, cheering balloon sticks, and chicken exchange coupons to customers who experienced all the core features at the service experience zone, took a commemorative photo at the photo zone, and verified the photo on social media.

Meanwhile, LG Uplus also operated a customer experience booth at Jamsil Baseball Stadium last October while test-broadcasting professional baseball post-season playoff games using next-generation communication technology so that customers could directly experience new service features and understand the service.

LG Uplus plans to continue actively promoting U+ Pro Baseball to customers through initiatives such as operating experience booths, hosting amateur baseball tournaments, and conducting joint marketing with screen baseball companies.