Samsung Electronics home appliances installed in the Samyang Our Taste space.

Samsung Electronics and Samyang have joined forces to advance domestic food culture and innovate products.

Samsung Electronics presented the meaning of collaboration between the two companies and its vision for Samsung's built-in home appliance business at the 'Sampyo Our Taste Space' located in Chungmuro, Jung-gu, Seoul, with the participation of Samyang CEO Park Jin-seon and Samsung Electronics CEO Kim Hyun-seok.

This collaboration was achieved when Samsung Electronics, which possesses innovative home appliance technology, and Sempio, which boasts a history and tradition in researching Korean tastes, shared a common understanding of the need to spread a food culture that is "easier, tastier, and healthier."

The 'Sam Pyo Our Taste Space' has been transformed with Samsung Electronics' innovative products, and the two companies plan to hold various lectures and workshops in the space in the future, gather diverse knowledge and experience related to food and cooking, and discover content for the development of food culture.

The 'Sampyo Our Taste Space' includes ▲ Family Hub refrigerator with IoT function ▲ Bottom-Mounted Freezer type built-in refrigerator ▲ Induction electric range ▲ Dishwasher with 'Water Wall' function ▲ Built-in oven, etc., as well as the Chef Collection lineup.
▲ 'Kimchi Plus', optimized for specialized storage of not only kimchi but also root vegetables and tropical fruits ▲ Premium kitchen appliances such as direct fire ovens have been installed.

Samsung Electronics will host 'Samsung Club de Chef' in this space. We plan to provide various programs, such as cooking classes and food culture workshops, so that consumers and food culture industry professionals can naturally experience Samsung Electronics' premium kitchen appliances.

CEO Park Jin-seon said, “We will ensure that Samyang’s knowledge and inspiration about Korean flavors, which we have been researching for a long time, can further contribute to the development of our food culture through collaboration with Samsung Electronics, which has been pursuing consumer-centered innovation.”

CEO Kim Hyun-seok said, “This collaboration with Sempio is even more meaningful because it brings together Samsung Electronics and a food company from a different industry,” and added, “We will lead the development of food culture by joining hands with Sempio, which has consistently conducted research on Korean taste, and we will also strive to develop kitchen appliances for domestic consumers.”