Appier's AI-Powered Data Intelligence Solution Integrated into LINE
Published2018.04.12 13:51Appier announced that its AI-powered data intelligence solution Aixon has been seamlessly integrated into LINE, one of Asia's largest messenger platforms.
With the integration of Aixon, organizations using the LINE Business Connect Service (a service that provides application programming interfaces (APIs) to corporate customers, enabling access to various LINE account features) can apply powerful AI insights to their followers and deliver highly targeted marketing messages.
Aixon operates through powerful prospective customer prediction segmentation capabilities. The AI engine first cross-references LINE user IDs with the characteristics of over 2 billion users and the devices they use based on data from Appier's CrossX, then classifies them by key keywords and areas of interest. Organizations with LINE Business Connect accounts can use segmented data about prospective customers to send customized messages to users predicted to show the most positive response.
More importantly, this opens up potential possibilities for real-time cross-platform marketing. For example, when a LINE user hesitates to purchase a product while shopping on an e-commerce website, the site's operator can promote the user's purchase by providing benefits such as special discounts through LINE.
Benny Wu, team leader of LINE's Platform Business Division in Taiwan, said, "We are delighted that Appier's Aixon and LINE Business Platform are integrated. This integration enables us to provide LINE Business Connect customers with more diverse features as well as higher-level insights into consumer preferences and behavioral patterns." He added, "Through this, customers can conduct more accurate data analysis and apply data more effectively and selectively. Furthermore, it aligns perfectly with LINE's mission of 'Closing the Distance' between consumers, businesses, and services. In particular, it was impressive that potential possibilities necessary for cross-platform marketing are now opened."
Magic Tu, Vice President of Appier's Product Management Division, said, "LINE is the most popular messenger platform used by hundreds of millions of users across Asia. It is a vibrant and active space and a dream community from the perspective of corporate marketers. LINE can now narrow the distance with customers through the AI assistance of Aixon, which applies deep learning and machine learning technologies."
Customers of Aixon and LINE Business Connect Service in Japan, Taiwan, Thailand, and Indonesia will be able to use the integrated platform from June this year.
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