LG Electronics recorded consolidated sales of 15.123 trillion won and an operating profit of 1.1078 trillion won in the first quarter.

Sales and operating profit increased by 3.2% and 20.2%, respectively, compared to the same period last year, marking the highest figures ever for a first quarter. The operating profit is the highest since the second quarter of 2009.

In particular, the performance of the home appliance business, driven by a premium strategy and cost competitiveness, stood out. The Home Appliance & Air Solution (H&A) and Home Entertainment (HE) divisions recorded their highest quarterly operating profits of 553.1 billion won and 577.3 billion won, respectively. This marks the first time the home appliance business, combining the two divisions, has generated an operating profit exceeding 1 trillion won in a single quarter. Both divisions recorded double-digit operating profit margins, with the HE division's operating profit margin (14.0%) being the highest ever for a single quarter.

The H&A Business Division recorded sales of 4.9239 trillion won and an operating profit of 553.1 billion won. Sales increased by 9.3% compared to the same period last year, driven by increased sales of flagship products such as air conditioners and TwinWash, as well as new growth products like dryers, Stylers, and air purifiers in the domestic market, and strong sales in Europe, Asia, and Latin America.

Operating profit increased by 8.2% compared to the same period last year, driven by expanded sales of premium products and cost reductions, despite rising raw material prices.

The HE Business Division recorded sales of 4.1178 trillion won and an operating profit of 577.3 billion won. Sales increased by 7.4% compared to the same period last year, driven by increased sales of premium products such as OLED TVs and Ultra HD TVs.

Operating profit increased by 76.5% compared to the same period last year as sales of premium products steadily increased and the cost structure improved. This is the first time the HE Business Division has achieved a double-digit operating profit margin.

The MC Business Division recorded sales of 2.1585 trillion won and an operating loss of 136.1 billion won. Sales decreased compared to the same period last year as the launch of the strategic smartphone 'LG G7 ThinQ' was decided for the second quarter.

Although the prices of key smartphone components have risen, the trend of decreasing operating losses is being maintained through continuous improvements to the business structure.

The VC Business Division recorded sales of 840 billion won and an operating loss of 17 billion won. Sales decreased by 0.8% year-on-year due to a temporary decline in finished vehicle sales from some key clients in the automotive infotainment business. A small operating loss continued due to upfront investments for future growth.

The B2B Business Division recorded sales of 642.7 billion won and an operating profit of 78.8 billion won. Sales increased by 23.7% year-on-year due to increased sales of large digital signage and high-efficiency solar modules. Operating profit rose by 191.9% year-on-year driven by expanded sales of premium products and improved cost competitiveness.

Demand in the home appliance market increases in the second quarter as products such as air conditioners and refrigerators enter their seasonal peak. The H&A Business Division plans to maximize sales by actively responding to peak season demand and maintain a stable profit structure by strengthening its dominance in the premium market through the ultra-premium 'LG SIGNATURE'.

The TV market is expected to grow year-over-year due to the impact of global sports events. The HE Business Division aims to expand sales by actively responding to demand from sports events and secure stable profitability by increasing sales of premium products such as OLED TVs.

The smartphone market is expected to see stagnant growth and intensified sales competition. The MC Business Division successfully launched the 'LG G7 ThinQ' and continues to improve cost competitiveness. In addition, it plans to provide thorough after-sales support to customers through the recently launched 'Software Upgrade Center'.

As the proportion of electronic components in automobiles gradually increases, the demand for component reliability is growing. The VC Business Division continuously enhances the reliability of automotive components through collaboration with LG Group affiliates, while strengthening strategic partnerships with customers from the early stages of development.

The digital signage market is expected to see increased demand for premium products. The B2B Business Division is actively responding to this premium demand with digital signage equipped with OLED panels.

LG Electronics plans to continuously launch products featuring its artificial intelligence brand 'LG ThinQ' to strengthen its image as a leading company in the field of artificial intelligence, while also expanding its business scope in the robotics sector, which is a key pillar of its future business.