Sales of 65-inch and larger TVs in Brazil tripled in the first quarter of this year compared to the same period last year.

Samsung Electronics is accelerating its efforts to capture the rapidly growing large-screen TV market in Brazil. In the first quarter of this year, sales of Samsung Electronics' TVs 65 inches or larger in Brazil increased by as much as three times compared to the same period last year.

Samsung Electronics continues to maintain its number one position in the Brazilian TV market with a 41% market share, and has established an overwhelming position, particularly in the 65-inch and larger market with a 58% market share.

In line with this growth trend in large-screen TVs, Samsung Electronics is strengthening "localized marketing" that reflects the sentiments of consumers in Brazil, the "country of soccer." A prime example is the promotional video titled "Emotion for Strong Hearts," released by the Brazilian subsidiary last month.

This video consists of a total of three parts featuring Brazilian football heroes such as Zico, Rivelino, and Jairzinho, who were key figures in winning the World Cup in the 60s, 70s, and 80s, as well as current Brazil national team coach Tite. It is receiving favorable reviews for presenting a story in a friendly manner in conjunction with large UHD TVs.

In this video, soccer stars from each era share stories from their playing days, connecting them to the numbers 65, 75, and 82, which represent TV screen sizes.

In this process, the message was conveyed that Samsung UHD TV's large-screen products provide a vivid sense of immersion, as if you were at the scene, when watching dynamic sports matches.

In addition, it garnered great empathy by conveying the message that Samsung Electronics' large UHD TVs double the passion of Brazilians for soccer, surpassing 900,000 views within 15 days of its release on YouTube.

Meanwhile, Samsung Electronics has also equipped its UHD TVs sold in Brazil with the 'Spor TV' app, which is specialized for watching sports matches such as soccer.

The 'Spor TV' app allows you to watch sports matches in real-time in 4K ultra-high definition, and also provides a 'replay' function so you can watch vivid matches at any time. In addition, you can view information about the game and participating players, team records, and more while watching sports matches through the app.

Park Kyung-chul, Senior Vice President of Samsung Electronics’ Visual Display Business, stated, "Brazil is a region where consumer preference and demand for large-screen TVs are expanding rapidly, much like the passion for soccer," adding, "We will focus on selling premium TVs through localized marketing and further solidify the image that 'ultra-large TV equals Samsung Electronics' in the Brazilian market."