Holding 'Q House Event' in Dubai

Samsung Electronics held the 'Q House Event' in Dubai for two days starting on the 13th (local time) and launched the 2018 QLED TV for the first time in the Middle East region.

The event was held at a luxury penthouse located on the 69th floor of the JW Marquis Hotel in Dubai, with approximately 120 major local distributors and media in attendance.

The penthouse, as a space that best reflects the characteristics of Middle Eastern locals pursuing a premium lifestyle, received praise from attendees for the performance and design of the QLED TV that harmonizes perfectly in real-life settings.

In particular, models consisting of parents and three children, rather than typical product promoters, appeared throughout the penthouse in spaces such as △Majlis △living room △study room △bedroom, cleverly showcasing the use of the 2018 QLED TV in real-life settings and leading the on-site atmosphere.

First, in the Majlis space where Middle Eastern locals typically receive guests, Samsung's superior QLED TV picture quality technology was introduced.
To demonstrate '100% color volume' and excellent contrast ratio and the best HDR picture quality implementation, the presentation showcased the QLED TV's ability to express rich colors authentically even in environments where sunlight pours in with curtains open.

In the living room, the 'Samsung One Remote' function that controls the TV and surrounding devices with a single remote control and voice recognition function were introduced.

In the study room and bedroom, the design of the QLED TV was the focus. Event attendees expressed admiration for the 'Magic Screen' mode that provides desired content and lifestyle information instead of a black screen when the TV is turned off.

Furthermore, the 'Magic Cable' that integrates all TV power cords and peripheral device cables into a single thin and transparent line received attention from Middle Eastern locals who value interior design as a signature feature of the 2018 QLED TV.

Myung Sung-wan, Senior Vice President of Samsung Electronics Middle East, stated, "Samsung Electronics has maintained the number one position with a 36% market share on a revenue basis in the entire Middle East TV market and 49% in TVs 65 inches and larger," and added, "This year, we will further solidify our position as the number one premium TV brand with the more evolved 2018 QLED TV."