Hanwha Techwin Introduces 'China Edge Delivery Service'
Provides customer services within China without a Chinese ICP.
Content delivery via Limelight PoP, reduced latency
Limelight Networks announced on the 11th that Hanwha Techwin has adopted its CDN service, "China Edge Delivery Service," to stably support customer services in China for the website of its security surveillance camera, "SmartCam (https://www.wisenetlife.com)." Hanwha Techwin's security surveillance camera business unit is currently emerging as a key affiliate within the Hanwha Group in the defense sector.

Since 2009, registering for an ICP license has been mandatory for conducting business based on online websites in China, and the Chinese government notifies content providers who have not registered of service suspension. An ICP license is issued by the Chinese government and is an official registration for a site and domain that distinguishes the person in charge and the organization responsible for the website. In particular, since Baidu, the search engine most widely used by Chinese consumers, only displays sites registered with a Chinese ICP, websites without an ICP cannot see any results regardless of the online marketing efforts they make in China. Consequently, it is true that the conditions for registering an ICP license for web-based businesses in China are stringent, requiring the establishment of a legal entity within China, the registration of the relevant website domain, and the placement of the origin storage server for data storage in China.

Limelight Networks' 'China Edge Delivery Service' supports customers who find it difficult to meet the stringent registration requirements for a Chinese ICP license by enabling them to provide customer services within China by utilizing network Points of Presence (PoPs) in neighboring regions such as Singapore, Taiwan, and Hong Kong. Based on high-speed CDN services, Limelight provides website acceleration and streaming services to end users accessing websites in China that are virtually indistinguishable from having local servers set up in China.

Users registered on Hanwha Techwin's SmartCam website can view recorded surveillance footage. Accordingly, Hanwha Techwin made the final decision to adopt Limelight's 'China Edge Delivery Service' to reliably support SmartCam customer services in China as well.

SmartCam's Chinese website has reduced latency and page load times by adopting Limelight's 'China Edge Delivery Service,' which delivers content from Limelight's PoP closest to the visitor's location. Additionally, the service rapidly transmits the application of new website rules and changes, fully updating and deploying most modifications within minutes.

Limelight has expanded its global CDN capacity to 33 Tbps, a 64% increase from the existing capacity, to support the streaming of large-capacity content in line with the growing trend of online traffic. Server capacity has been increased by 175% compared to the previous level, and power consumption has been reduced. Digital content is currently stored in a cached format at over 80 PoPs worldwide. To meet market demand for CDN services and capabilities, more than 20 global locations have also been upgraded. At the network level, Limelight features a globalized, high-capacity network, stable private network operations, distributed object storage, and edge computing and processing. To support the optimization of content delivery services, it provides software-integrated video packaging and management, as well as integrated security and real-time edge analytics. In particular, the technical support organization has been strengthened to provide 24/7 monitoring services through the Network Operations Center (NOC).

Limelight's 'China Edge Delivery Service' continuously analyzes real-time data and automatically selects the optimal route by bypassing congestion and bottlenecks, ensuring that dynamic content is delivered to users more quickly and reliably. In particular, through collaboration with local partners, it delivers content closer to users not only in major cities but also across various regions of China.

A Hanwha Techwin official stated, “While the Chinese market is one of the most potentially large markets in the world, it is true that meeting the requirement of registering for a Chinese ICP license—which is essential for website-based businesses—is very difficult. Furthermore, due to the existence of numerous regulations and the vast service area, we demanded not only fast access and service speeds but also stable IT infrastructure operation.” The official added, “Limelight presented an optimal solution tailored to our operational situation, where registering for an ICP license was challenging.” “Through cooperation with ‘Limelight,’ a global partner with excellent quality and functionality, we are now able to provide stable customer service on our Chinese website, as well as receive prompt and professional support in terms of management,” he said.

Park Dae-sung, General Manager of Limelight Networks Korea, stated, “Delivering fast, secure, and reliable digital experiences is crucial for increasing user engagement, corporate revenue, and brand value. However, delivering a high level of digital experience in China has been challenging due to complex regional characteristics and various regulatory requirements.” He added, “Through our China Edge Delivery service, we will support customers in operating Chinese websites and leveraging the endless potential and explosive growth of China’s online population as opportunities for business growth.”