Lotte Home Shopping Builds Vuforia-Based AR View Service
Supports smart shopping with features such as 360-degree rotation
PTC Korea announced on the 20th that it has supplied Lotte Home Shopping with its augmented reality (AR) development platform, Vuforia, and established the "AR View" service in collaboration with Futuregen. Lotte Home Shopping's "AR View" is an AR service that allows customers to preview and purchase 3D-generated home appliances and furniture, such as refrigerators, beds, and sofas, by placing them in their desired location.

PTC's augmented reality development platform, Vuforia, used in the development of Lotte Home Shopping's "AR View," is a widely used AR development platform worldwide. Over 525 million AR applications installed on smartphones, tablets, wearable smartglasses, and other devices have been developed based on Vuforia. Over 500,000 developers worldwide are currently working on 45,000 projects.

Lotte Home Shopping's "AR View," based on Vuforia, is a service that allows users to use their smartphone or tablet to view their living space and place desired products on it. The 360-degree rotation feature allows users to check the overall fit within the space, and the tape measure feature allows users to determine the actual dimensions of the space where the product will be placed. Instead of relying on imagination for purchases, placing a 3D model of a product in a real space reduces trial and error that can occur due to measurement errors, enabling smart shopping.

PTC Vuforia is a platform designed to ensure AR experiences across a wide range of devices. It supports seamless integration with a variety of cameras, sensors, chipsets, and software frameworks such as iOS's ARKit and Google's ARCore. Leveraging the Vuforia Engine, which supports over 100 different Android and iOS device models, Lotte Home Shopping is now able to offer diverse shopping experiences to mobile users.

Park Hye-kyung, Country Manager of PTC Korea, said, "The boundaries of augmented reality are rapidly expanding as innovative AR experiences permeate every aspect of our lives. Lotte Home Shopping's AR View is a prime example of a new shopping experience powered by digital twin technology. We anticipate that this service will enable AR technology to provide new and dynamic value to various retail industries."

Meanwhile, Vuforia supports stable AR experiences based on cutting-edge computer vision technology. Its diverse object identification capabilities allow for easy integration of digital content into real-world environments, and it offers sophisticated rendering technologies such as occlusion management, background texture access, and video playback. Augmented reality apps are being developed based on Vuforia across diverse fields, including manufacturing, food and beverage, education, healthcare, and entertainment.