Introducing Oracle's Autonomous Database Cloud and Intelligent Chatbots
Improving business efficiency and customer satisfaction by strengthening data analysis capabilities.

SEOUL, South Korea, Oct. 17, 2018 /PRNewswire/ -- Oracle announced that Keunsaram Co., Ltd., a mobile virtual network operator (MVNO), has adopted Oracle's Autonomous Database and Cloud Platform as part of its digital transformation.

Big People plans to leverage Oracle's Autonomous Data Warehouse (ADW) and intelligent chatbots to enhance customer service in the personal and corporate Internet telephony and mobile phone sectors, ultimately aiming to increase customer satisfaction and enhance business processing capabilities.

Keunsaram plans to implement Oracle's intelligent chatbot to build a customer service system that provides more efficient and cost-effective support to budget phone users. The AI-powered chatbot will enable more natural conversations between the system and users by more clearly understanding conversation history and context, significantly improving the communication experience. Customers will be able to utilize Keunsaram's chatbot through Korea's most widely used messenger apps.

Furthermore, by introducing Oracle Autonomous Data Warehouse (ADW), a machine learning-based platform with autonomous management, security, and recovery capabilities, the company expects to not only facilitate data management but also create an environment for better customer service. Keunsaram expects to be able to effectively accumulate data and gain rapid insights through in-depth analysis and visualization of this data, enabling it to more accurately predict key growth areas and diversify its business plans accordingly. Additionally, it is expected that it will be possible to effectively understand and respond to changing customer trends, efficiently allocate resources, and improve business productivity.

“The goal that Bigsaram is trying to achieve through digital transformation is to maximize customer satisfaction, which is also our core value,” said Yoon Seok-gu, CEO of Bigsaram. “By combining the strengths of Oracle Cloud and Bigsaram’s expertise in the telecommunications field, we will be able to provide market-leading, customer-friendly digital services.”

The company's choice of the Oracle Cloud Platform reportedly reflects expectations for future business expansion, as users can benefit from cutting-edge digital technologies such as blockchain and IoT.

“In line with the rapidly changing trends in the telecommunications industry, companies must understand their customers’ needs more accurately and respond nimbly,” said Yong-ho Cho, Executive Director in charge of Oracle Digital Prime (ODP) Tech at Oracle Korea. “Oracle Korea is proud that Keunsaram has become one of the leading cases in Korea to improve customer experience by utilizing Oracle’s intelligent chatbot and autonomous data warehouse service. Oracle is fully prepared to help Keunsaram and other companies that strive to maximize service satisfaction with digital technology.”